Food+Tech Acceptance Marketing for Founders 2 Min Read Beyond Buzzwords: Marketing for FoodTech Products In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ... Megan Thomas Oct 23, 2024 8:39:20 AM
Food+Tech Acceptance Communication Strategies 2 Min Read Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers New technology developments continue to shape the FoodTech and AgTech space. However, many communications ... Megan Thomas Sep 6, 2024 12:24:26 PM
Content Creation Marketing for Founders 2 Min Read Social Media & Your Startup: Part II Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ... Megan Thomas Aug 6, 2024 9:46:09 AM
Content Creation Marketing for Founders 1 Min Read Social Media & Your Startup: Part I It can be challenging to know where to start with social media for your company. Megan Thomas Jul 17, 2024 9:00:00 AM
Marketing for Founders 1 Min Read Why Your Business Needs To Define Its Ideal Customer Profile Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ... Megan Thomas Jun 11, 2024 3:24:33 PM
Marketing for Founders 2 Min Read Stop Guessing, Start Testing: Marketing your Startup There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ... Megan Thomas May 29, 2024 11:30:00 AM
Food+Tech Acceptance Consumer Behavior 1 Min Read What if FoodTech Were a Feature, not a Bug? I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ... Megan Thomas May 8, 2024 9:26:35 AM
Content Creation Marketing for Founders 2 Min Read How Early Stage Startups Can Create a Winning Content Strategy A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ... Megan Thomas Apr 22, 2024 4:17:36 PM
Food+Tech Acceptance 2 Min Read Three Steps to Messaging a Tech-Enabled Food to Consumers Storytelling is most effective when it resonates deeply with its audience. Megan Thomas Apr 17, 2024 9:26:13 AM
Food+Tech Acceptance 1 Min Read Two Key Factors Driving the Adoption of Tech-Enabled Foods Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ... Megan Thomas Apr 10, 2024 11:17:30 AM