---
title: Understanding U.S Consumers for FoodTech Foods
description: Download our FREE report and book a meeting to see how it applies to your business.
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- [Services](https://ladder17.com/services) 
    - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy)
    - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation)
    - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr)
    - [New Product Launches](https://ladder17.com/new-product-launches)
- Case Studies 
    - [Famous Software](https://ladder17.com/famous-software-case-study)
    - [Pairwise](https://ladder17.com/pairwise-case-study)
    - [Conscious Greens](https://ladder17.com/conscious-greens-case-study)
- Insights 
    - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content)
    - [Blog](https://ladder17.com/on-purpose-blog)
    - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast)
    - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods)
- [Contact](https://ladder17.com/ladder-17-contact)
- [Team](https://ladder17.com/team)
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# From Concept to Consumption

The FoodTech Food Consumer Report

![White Paper - IFT - 7.2025](https://ladder17.com/hubfs/White%20Paper%20-%202025/White%20Paper%20-%20IFT%20-%207.2025.png "White Paper - IFT - 7.2025")

# Download Understanding the U.S. Consumer for FoodTech Foods

## The landscape for FoodTech is rapidly changing. Be the first to see the latest consumer insights on FoodTech Foods from Ladder 17:

- What are FoodTech Foods?
- Which type of consumers will try FoodTech Foods?
- What motivates trial?
- How is AI impacting the FoodTech Foods industry?

## Our research helps us to identify and understand the FoodTech Acceptor -- consumers who are open to eating FoodTech Foods if the products meet their needs and wants.

---

## **Who are the FoodTech Acceptors?**

![IFT 2025 wp - who are the consumers-1](https://ladder17.com/hubfs/White%20Paper%20-%202025/IFT%202025%20wp%20-%20who%20are%20the%20consumers-1.png "IFT 2025 wp - who are the consumers-1")

## The State of Tech-Enabled Foods

## For the large majority of Americans, the technology used to grow or make their food is not seen as a negative, especially when it is delivering a meaningful personal or societal benefit

# Interested in understanding how the findings in this report might apply to your business?

 

## Book a meeting here or fill out the form below and we'll be in touch.

 

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