From Concept to Consumption

The FoodTech Food Consumer Report
White Paper - IFT - 7.2025

Download Understanding the U.S. Consumer for FoodTech Foods

The landscape for FoodTech is rapidly changing. Be the first to see the latest consumer insights on FoodTech Foods from Ladder 17:

  • What are FoodTech Foods?
  • Which type of consumers will try FoodTech Foods?
  • What motivates trial?
  • How is AI impacting the FoodTech Foods industry?

Our research helps us to identify and understand the FoodTech Acceptor -- consumers who are open to eating FoodTech Foods if the products meet their needs and wants.


Who are the FoodTech Acceptors?

IFT 2025 wp - who are the consumers-1

The State of Tech-Enabled Foods

For the large majority of Americans, the technology used to grow or make their food is not seen as a negative, especially when it is delivering a meaningful personal or societal benefit

 

Interested in understanding how the findings in this report might apply to your business?

 

Book a meeting here or fill out the form below and we'll be in touch.

 

Contact Us