Kelly leads creative strategy and design for Ladder 17's clients. She brings almost two decades in B2B and B2C marketing, where she bridged the gap between insight-driven thinking and bold creative execution.
Kelly has built, scaled, and led teams and strategic creative direction across software, EdTech, publishing, lifestyle brands, nonprofits, business and financial services, and health & wellness. Her education and expertise range from user-first digital communications and storytelling, conversion-focused website and UX design, omnichannel brand marketing campaigns and communication protocols, to new product launches and rebrands, and short and long-form videos and content strategies.
Whether building brands from the ground up or launching new products into competitive markets, she has worked closely with founders, marketers, and product teams to develop creative that’s both visionary and grounded in real audience behavior.
Based in Chicago, Kelly currently serves as a volunteer and Business Mentor for Female Strong, a non-profit focused on young girls and entrepreneurship.
