Kelly brings almost two decades of bridging the gap between insight-driven thinking and bold creative execution. Specializing in user-first, omnichannel storytelling and creative strategy. Kelly has built, scaled, and led teams and strategic creative direction across multiple sectors – publishing, lifestyle brand, nonprofit, business and financial services, health and wellness and Edtech. Her education and expertise range from user-first digital communications and storytelling, conversion-focused website and UX design, omnichannel brand marketing campaigns and communication protocols, to new product launches and rebrands, and short and long-form videos and content strategies. Her multi-disciplinary capability has allowed her to deepen and optimize brand experiences across the customer funnel and via multi-channel touchpoints. Whether building brands from the ground up or launching new products into competitive markets, she has worked closely with founders, marketers, and product teams to develop creative that’s both visionary and grounded in real audience behavior.
With an intent to focus on discovering and building the authenticity of a brand, Kelly seeks to use the power of storytelling and collaboration to build insightful, effective, and market-differentiated brand experiences that return on business objectives. Based in Chicago, Kelly currently serves as a volunteer and Business Mentor for Female Strong, a non-profit focused on young girls and entrepreneurship.
