Food+Tech Acceptance Consumer Behavior 1 Min Read What if FoodTech Were a Feature, not a Bug? I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ... Megan Thomas May 8, 2024 9:26:35 AM
Content Creation Marketing for Founders 2 Min Read How Early Stage Startups Can Create a Winning Content Strategy A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ... Megan Thomas Apr 22, 2024 4:17:36 PM
Food+Tech Acceptance 2 Min Read Three Steps to Messaging a Tech-Enabled Food to Consumers Storytelling is most effective when it resonates deeply with its audience. Megan Thomas Apr 17, 2024 9:26:13 AM
Food+Tech Acceptance 1 Min Read Two Key Factors Driving the Adoption of Tech-Enabled Foods Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ... Megan Thomas Apr 10, 2024 11:17:30 AM
Marketing for Founders 1 Min Read The First Marketing Hire You Need to Make for Your Startup Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ... Megan Thomas Apr 1, 2024 1:37:49 PM
Content Creation The 5 Things Founders Need to Create Marketing Content When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ... Megan Thomas Mar 14, 2024 9:00:00 AM
Food+Tech Acceptance Consumer Behavior 1 Min Read How Do Consumers Evaluate Food+Tech Foods? "Consumers don't want food+tech foods, right?" Megan Thomas Mar 11, 2024 8:46:22 AM
Purpose-Driven Brands The Purpose-Driven Brand Today's consumer is looking for purpose-driven brands -- brands that reflect who they are and who they aspire ... Megan Thomas Mar 7, 2024 8:00:00 AM