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  • Home
  • Services
    • Marketing Consulting & Strategy
    • Branding
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • From Concept to Consumption: How Consumers View FoodTech Foods
  • Contact
  • Bios
    • Megan Thomas

The FoodTech Stories Blog

Marketing for Founders Food+Tech Acceptance Content Creation Consumer Behavior Brand Building Communication Strategies AgTech Outlook Efficient Marketing Spending FoodTech Outlook Marketing + AI Purpose-Driven Brands
Content Creation Marketing for Founders
1 Min Read

Social Media & Your Startup: Part I

It can be challenging to know where to start with social media for your company.
Megan Thomas
Jul 17, 2024 9:00:00 AM
Why Your Business Needs To Define Its Ideal Customer Profile
Marketing for Founders
1 Min Read

Why Your Business Needs To Define Its Ideal Customer Profile

Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
Megan Thomas
Jun 11, 2024 3:24:33 PM
Marketing for Founders
2 Min Read

Stop Guessing, Start Testing: Marketing your Startup

There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
Megan Thomas
May 29, 2024 11:30:00 AM
Food+Tech Acceptance Consumer Behavior
1 Min Read

What if FoodTech Were a Feature, not a Bug?

I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
Megan Thomas
May 8, 2024 9:26:35 AM
How Early Stage Startups Can Create a Winning Content Strategy
Content Creation Marketing for Founders
2 Min Read

How Early Stage Startups Can Create a Winning Content Strategy

A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
Megan Thomas
Apr 22, 2024 4:17:36 PM
Three Steps to Messaging a Tech-Enabled Food to Consumers
Food+Tech Acceptance
2 Min Read

Three Steps to Messaging a Tech-Enabled Food to Consumers

Storytelling is most effective when it resonates deeply with its audience.
Megan Thomas
Apr 17, 2024 9:26:13 AM
FoodTech Foodie ladder17
Food+Tech Acceptance
1 Min Read

Two Key Factors Driving the Adoption of Tech-Enabled Foods

Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
Megan Thomas
Apr 10, 2024 11:17:30 AM
The First Marketing Hire You Need to Make for Your Startup
Marketing for Founders
1 Min Read

The First Marketing Hire You Need to Make for Your Startup

Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
Megan Thomas
Apr 1, 2024 1:37:49 PM
The 5 Things Founders Need to Create Marketing Content
Content Creation

The 5 Things Founders Need to Create Marketing Content

When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ...
Megan Thomas
Mar 14, 2024 9:00:00 AM
Consumer Perceptions of Foodtech Foods 1
Food+Tech Acceptance Consumer Behavior
1 Min Read

How Do Consumers Evaluate Food+Tech Foods?

"Consumers don't want food+tech foods, right?"
Megan Thomas
Mar 11, 2024 8:46:22 AM
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