--- title: The FoodTech Stories Blog | Megan Thomas (3) description: Megan M. Thomas is the Founder & CEO of Ladder 17. She has worked in marketing and communications for over 30 years. She served most recently as Vice President, Marketing and Communications for mission-driven, CRISPR food company Pairwise. She is a published author. (3) image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/iStock-1167909431-1.jpg)](https://ladder17.com/on-purpose-blog/how-strategic-marketing-fuels-startup-growth-before-market-entry) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [How Strategic Marketing Fuels Startup Growth Before Market Entry](https://ladder17.com/on-purpose-blog/how-strategic-marketing-fuels-startup-growth-before-market-entry) Before a startup has its first product in the market, or is actively seeking partnerships, in can be ... [Megan Thomas Mar 25, 2025, 3:01:56 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/IMG_5016.jpg)](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) ### [GLP-1 Drugs, Novel Proteins & AI Dominate at MISTA and Future Food-Tech](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) Last week, MISTA and Future Food-Tech both hosted international events in San Francisco, bringing together ... [Megan Thomas Mar 19, 2025, 10:42:16 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Creativity in the Age of AI](https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg)](https://ladder17.com/on-purpose-blog/originality-will-set-brands-apart-in-the-age-of-generative-ai) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [Originality Will Set Brands Apart in the Age of Generative AI](https://ladder17.com/on-purpose-blog/originality-will-set-brands-apart-in-the-age-of-generative-ai) Generative AI (GenAI) stands to impact society in a myriad of ways – some of which have been identified ... [Megan Thomas Jan 28, 2025, 9:04:16 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Ladder 17 CEO Megan Thomas Hosts a Panel at CES FoodTech 2025](https://ladder17.com/hubfs/IMG_1326-2.heic)](https://ladder17.com/on-purpose-blog/changes-are-needed-to-bring-new-foodtech-products-to-market) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) ### [Changes Are Needed to Bring New FoodTech Products to Market in North America](https://ladder17.com/on-purpose-blog/changes-are-needed-to-bring-new-foodtech-products-to-market) At last week's The Spoon FoodTech event at the Consumer Electronics Show (CES) in Las Vegas, I had the ... [Megan Thomas Jan 16, 2025, 1:28:00 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Robots%202-3.jpg)](https://ladder17.com/on-purpose-blog/automation-and-biotech-are-having-their-moment-in-agtech) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) ### [Automation and Biotech Are Having their Moment in AgTech](https://ladder17.com/on-purpose-blog/automation-and-biotech-are-having-their-moment-in-agtech) Both AgTech startups and strategics are moving products that leverage automation or biotechnology out of ... [Megan Thomas Jan 16, 2025, 1:21:46 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/iStock-1330022784-3.jpg)](https://ladder17.com/on-purpose-blog/how-to-build-a-uniquely-differentiated-brand-in-a-competitive-market) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [How to Build a Uniquely Differentiated Brand in a Competitive Market](https://ladder17.com/on-purpose-blog/how-to-build-a-uniquely-differentiated-brand-in-a-competitive-market) How to Build a Uniquely Differentiated Brand in a Competitive Market [Megan Thomas Dec 12, 2024, 10:49:34 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Scaled%20Digital%20Universe.jpg)](https://ladder17.com/on-purpose-blog/demystifying-exposure-owned-earned-and-paid-media-explained) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) ### [Demystifying Exposure: Owned, Earned, and Paid Media Explained](https://ladder17.com/on-purpose-blog/demystifying-exposure-owned-earned-and-paid-media-explained) In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ... [Megan Thomas Nov 12, 2024, 8:34:13 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/iStock-1607050828-1.jpg)](https://ladder17.com/on-purpose-blog/beyond-buzzwords-marketing-for-foodtech-products) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Beyond Buzzwords: Marketing for FoodTech Products](https://ladder17.com/on-purpose-blog/beyond-buzzwords-marketing-for-foodtech-products) In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ... [Megan Thomas Oct 23, 2024, 8:39:20 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Mind%20the%20Gap.jpg)](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) ### [Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) New technology developments continue to shape the FoodTech and AgTech space. However, many communications ... [Megan Thomas Sep 6, 2024, 12:24:26 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Social%20Media%20for%20Startups%20Blog%20Post-4-3.png)](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-2) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Social Media & Your Startup: Part II](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-2) Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ... [Megan Thomas Aug 6, 2024, 9:46:09 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [First](https://ladder17.com/on-purpose-blog/author/megan-thomas) [Prev](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/2) [1](https://ladder17.com/on-purpose-blog/author/megan-thomas) [2](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/2) [3](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/3) [4](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/4) [5](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/5) [Next](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/4) [Last](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/5) [Follow us on LinkedIn](https://www.linkedin.com/company/ladder-17-llc) [Follow us on Instagram](https://www.instagram.com/Ladder17LLC) [Follow us on Facebook](https://www.youtube.com/channel/UCp_VuG1-5cnIV3GW5XZgMRA) ![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt") © 2026 Ladder 17 LLC #### [Privacy Policy](https://ladder17.com/ladder17-privacy-policy)