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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Marketing Planning
    • FoodTech Engagement & Adoption Strategy
    • New Product Launches
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Content Creation Consumer Behavior Marketing + AI B2B Communication Strategies Efficient Marketing Spending FoodTech Outlook AgTech Outlook Purpose-Driven Brands
    The First Marketing Hire You Need to Make for Your Startup
    Marketing for Founders
    1 Min Read

    The First Marketing Hire You Need to Make for Your Startup

    Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
    Megan Thomas
    Apr 1, 2024 1:37:49 PM
    The 5 Things Founders Need to Create Marketing Content
    Content Creation

    The 5 Things Founders Need to Create Marketing Content

    When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ...
    Megan Thomas
    Mar 14, 2024 9:00:00 AM
    Consumer Perceptions of Foodtech Foods 1
    Food+Tech Acceptance Consumer Behavior
    1 Min Read

    How Do Consumers Evaluate Food+Tech Foods?

    "Consumers don't want food+tech foods, right?"
    Megan Thomas
    Mar 11, 2024 8:46:22 AM
    The Purpose-Driven Brand
    Purpose-Driven Brands

    The Purpose-Driven Brand

    Today's consumer is looking for purpose-driven brands -- brands that reflect who they are and who they aspire ...
    Megan Thomas
    Mar 7, 2024 8:00:00 AM
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