--- title: FoodTech Engagement & Adoption Strategy description: Drive the conversation in your space. Our approach is to craft a strategy and narrative for both your brand's owned channels and for PR / pitching media. --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # Thought Leadership & PR ## Drive the conversation in your space. Well-positioned organizations are shaping the larger growth or innovation narratives in their space -- those who do not invest in carving out a unique thought leadership position run the risk of irrelevance. We recommend that brands take a two-pronged approach: - Shape compelling narratives and content for their "owned" digital, social, and IRL channels - Leverage their unique expertise, technology, or positioning to secure earned media opportunities in important business, trade, lifestyle, and technology outlets We partner with [Megan Meyer](https://meganmeyerphd.com/), a seasoned PR and science communications pro with a PhD in Microbiology and Immunology, to craft compelling science communication strategies and to secure earned media coverage in top science/tech, lifestyle, and business media outlets. We help our clients to be positioned as thought leaders and experts in their field of expertise, while driving impressions and UVMs. From digital outlets, to trade media, to panels, to podcasts, we'll secure the right opportunities to build awareness of your company or brand. ## Our Work in Action ![Labiotech Peptide Article](https://ladder17.com/hs-fs/hubfs/Screenshot%202025-10-20%20at%208.30.49%20AM.png?width=958&height=970&name=Screenshot%202025-10-20%20at%208.30.49%20AM.png) ![What's Your CRISPR Strategy? Paper](https://ladder17.com/hs-fs/hubfs/WYCS%20Title.png?width=1000&height=750&name=WYCS%20Title.png) ![very well health creatine article](https://ladder17.com/hs-fs/hubfs/Image%2010-20-25%20at%208.36%20AM.jpeg?width=1175&height=970&name=Image%2010-20-25%20at%208.36%20AM.jpeg) ![Image 10-20-25 at 8.37 AM](https://ladder17.com/hs-fs/hubfs/Image%2010-20-25%20at%208.37%20AM.jpeg?width=755&height=970&name=Image%2010-20-25%20at%208.37%20AM.jpeg) A typical project includes: - Landscape assessment of key themes in your organization's sector or space - Identification of which themes and topics are "ownable" by your organization - Development of a custom messaging strategy and point-of-view to guide both owned communications and earned publicity - Creation of a top-line marketing and communications plan to build awareness, shape perceptions, and deliver the outcomes you need - Active content creation and media pitching to relevant, target media outlets ## Schedule a Discovery Call #### Let's Connect Submit this form and we'll be in touch! 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