Marketing Consulting & Strategy

Company and Brand Positioning: We'll develop or fine-tune a differentiated positioning for your company or brand to ensure that your firm stands out from the competition. Crafted to resonate with partners, customers, and other stakeholders, your unique positioning will be built on your firm or brand's value proposition and key features and benefits. Plus, we'll bring that custom positioning to life in your brand tone, voice, and personality, then extend it to both ownable messaging pillars and a marketing campaign that will draw attention.

Marketing Strategy Development: Whether as a fractional CMO or as a dedicated marketing team, we'll craft a near-term marketing strategy for your firm or product brand that is laser-focused on your business strategy and goals. We leverage our decades of experience both identifying growth strategies for mature brands and launching new products to create a tailored strategy made up of the activities and channels that will enable your brand to reach its goals, without the nice-to-haves that drain time and resources.
Marketing Leadership Coaching: Building executive buy-in for marketing initiatives is a constant challenge. Today, that pressure is compounded by AI disruption and the dual demand to grow brand awareness and support business development. Semi-monthly coaching with founder Megan Thomas provides a strategic sounding board and planning resource. We help you lead with authenticity, crafting strategies that allow you to consistently deliver profitable brand growth while maintaining a healthy and balanced life.

Thought Leadership Strategy: Are you looking to command more attention and authority in your space? Our team will develop a strategy for your company or brand that leverages your differentiators, yet won't be too heavy of a lift. From white papers to maximizing LinkedIn to media outreach, we've got you covered.

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