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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Marketing Planning
    • Thought Leadership & PR
    • New Product Launches
  • Case Studies
    • Famous Software
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Communication Strategies Content Creation Efficient Marketing Spending Consumer Behavior Marketing + AI Purpose-Driven Brands B2B FoodTech Outlook AgTech Outlook
    Funnel Marketing Plan
    Marketing for Founders Communication Strategies Efficient Marketing Spending Brand Building
    4 Min Read

    Don't Forget the Top of the Funnel: Why You Need a Funnel Marketing Plan

    I talk to a lot of founders and leaders who feel like their teams are working nonstop to cultivate new ...
    Megan Thomas
    Dec 3, 2025 12:15:33 PM
    Purpose-Driven Brands Marketing for Founders Efficient Marketing Spending
    2 Min Read

    Whole Foods and GNC: How Product Makers Can Gain Distribution

    For emerging brands, gaining distribution of their food, beverage, or supplement products in the specialty, ...
    Megan Thomas
    Sep 2, 2025 9:00:20 AM
    Smart Marketing Moves in Touch Economy
    Content Creation Marketing for Founders Efficient Marketing Spending Brand Building
    1 Min Read

    Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results

    You're leading your team to reach your company's annual business goals, but it's been tough going this year. ...
    Megan Thomas
    Aug 14, 2025 10:32:33 AM
    Marketing for Founders Efficient Marketing Spending
    2 Min Read

    Demystifying Exposure: Owned, Earned, and Paid Media Explained

    In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ...
    Megan Thomas
    Nov 12, 2024 8:34:13 AM
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