--- title: The FoodTech Stories Blog | Consumer Behavior description: Consumer Behavior | Marketing ideas from a purpose-driven marketer image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/IMG_5016.jpg)](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) ### [GLP-1 Drugs, Novel Proteins & AI Dominate at MISTA and Future Food-Tech](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) Last week, MISTA and Future Food-Tech both hosted international events in San Francisco, bringing together ... [Megan Thomas Mar 19, 2025, 10:42:16 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Blog%20Photos.png)](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) ### [What if FoodTech Were a Feature, not a Bug?](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ... [Megan Thomas May 8, 2024, 9:26:35 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Consumer Perceptions of Foodtech Foods 1](https://ladder17.com/hubfs/FoodTech%20Lab%20Small.png)](https://ladder17.com/on-purpose-blog/what-do-consumers-think-about-food-and-technology) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) ### [How Do Consumers Evaluate Food+Tech Foods?](https://ladder17.com/on-purpose-blog/what-do-consumers-think-about-food-and-technology) "Consumers don't want food+tech foods, right?" 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