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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Marketing Planning
    • Thought Leadership & PR
    • New Product Launches
  • Case Studies
    • Famous Software
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Communication Strategies Content Creation Marketing Leadership Efficient Marketing Spending Consumer Behavior Marketing + AI Purpose-Driven Brands B2B FoodTech Outlook AgTech Outlook
    Smart Marketing Moves in Touch Economy
    Content Creation Marketing for Founders Efficient Marketing Spending Brand Building Marketing Leadership
    1 Min Read

    Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results

    You're leading your team to reach your company's annual business goals, but it's been tough going this year. ...
    Megan Thomas
    Aug 14, 2025 10:32:33 AM
    Marketing for Founders Brand Building Marketing Leadership
    1 Min Read

    How Strategic Marketing Fuels Startup Growth Before Market Entry

    Before a startup has its first product in the market, or is actively seeking partnerships, in can be ...
    Megan Thomas
    Mar 25, 2025 3:01:56 PM
    Creativity in the Age of AI
    Communication Strategies Marketing + AI Marketing Leadership
    1 Min Read

    Originality Will Set Brands Apart in the Age of Generative AI

    Generative AI (GenAI) stands to impact society in a myriad of ways – some of which have been identified ...
    Megan Thomas
    Jan 28, 2025 9:04:16 AM
    Marketing for Founders Marketing Leadership
    2 Min Read

    Stop Guessing, Start Testing: Marketing your Startup

    There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
    Megan Thomas
    May 29, 2024 11:30:00 AM
    The First Marketing Hire You Need to Make for Your Startup
    Marketing for Founders Marketing Leadership
    1 Min Read

    The First Marketing Hire You Need to Make for Your Startup

    Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
    Megan Thomas
    Apr 1, 2024 1:37:49 PM
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