Beyond Buzzwords: Marketing for FoodTech Products
In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
On Purpose
Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers
New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
What if FoodTech Were a Feature, not a Bug?
I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
Three Steps to Messaging a Tech-Enabled Food to Consumers
Storytelling is most effective when it resonates deeply with its audience.
Two Key Factors Driving the Adoption of Tech-Enabled Foods
Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
