Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Branding
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • From Concept to Consumption: How Consumers View FoodTech Foods
  • Contact
  • Bios
    • Megan Thomas
Updated L17 Cream Logo-4
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Branding
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • From Concept to Consumption: How Consumers View FoodTech Foods
  • Contact
  • Bios
    • Megan Thomas

The FoodTech Stories Blog

Marketing for Founders Food+Tech Acceptance Content Creation Consumer Behavior Brand Building Communication Strategies AgTech Outlook Efficient Marketing Spending FoodTech Outlook Marketing + AI Purpose-Driven Brands
Food+Tech Acceptance Consumer Behavior FoodTech Outlook
2 Min Read

GLP-1 Drugs, Novel Proteins & AI Dominate at MISTA and Future Food-Tech

Last week, MISTA and Future Food-Tech both hosted international events in San Francisco, bringing together ...
Megan Thomas
Mar 19, 2025 10:42:16 AM
Food+Tech Acceptance
2 Min Read

Changes Are Needed to Bring New FoodTech Products to Market in North America

At last week's The Spoon FoodTech event at the Consumer Electronics Show (CES) in Las Vegas, I had the ...
Megan Thomas
Jan 16, 2025 1:28:00 PM
Food+Tech Acceptance Marketing for Founders
2 Min Read

Beyond Buzzwords: Marketing for FoodTech Products

In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
Megan Thomas
Oct 23, 2024 8:39:20 AM
Food+Tech Acceptance Communication Strategies
2 Min Read

Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers

New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
Megan Thomas
Sep 6, 2024 12:24:26 PM
Food+Tech Acceptance Consumer Behavior
1 Min Read

What if FoodTech Were a Feature, not a Bug?

I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
Megan Thomas
May 8, 2024 9:26:35 AM
Three Steps to Messaging a Tech-Enabled Food to Consumers
Food+Tech Acceptance
2 Min Read

Three Steps to Messaging a Tech-Enabled Food to Consumers

Storytelling is most effective when it resonates deeply with its audience.
Megan Thomas
Apr 17, 2024 9:26:13 AM
FoodTech Foodie ladder17
Food+Tech Acceptance
1 Min Read

Two Key Factors Driving the Adoption of Tech-Enabled Foods

Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
Megan Thomas
Apr 10, 2024 11:17:30 AM
Consumer Perceptions of Foodtech Foods 1
Food+Tech Acceptance Consumer Behavior
1 Min Read

How Do Consumers Evaluate Food+Tech Foods?

"Consumers don't want food+tech foods, right?"
Megan Thomas
Mar 11, 2024 8:46:22 AM
Follow us on LinkedIn Follow us on Instagram Follow us on Facebook
Ladder17 Logo - Alt
© 2025 Ladder 17 LLC

Privacy Policy