--- title: The FoodTech Stories Blog | Food+Tech Acceptance description: Food+Tech Acceptance | Marketing ideas from a purpose-driven marketer image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Growth Acceleration Strategy & Implementation](https://ladder17.com/marketing-consulting-strategy) - [New Product Launches](https://ladder17.com/new-product-launches) - [Brand Awareness & Reputation](https://ladder17.com/foodtech-thought-leadership-and-pr) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Growth Acceleration Strategy & Implementation](https://ladder17.com/marketing-consulting-strategy) - [New Product Launches](https://ladder17.com/new-product-launches) - [Brand Awareness & Reputation](https://ladder17.com/foodtech-thought-leadership-and-pr) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png)](https://ladder17.com/on-purpose-blog/getting-the-right-information-to-empowered-consumers) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [How to Share Information That Resonates With Empowered Customers](https://ladder17.com/on-purpose-blog/getting-the-right-information-to-empowered-consumers) Empowered customers have changed the game for brands, especially in the health & wellness space. When ... [Megan Thomas May 27, 2026, 1:11:44 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/iStock-1327977776.jpg)](https://ladder17.com/on-purpose-blog/keys-to-effective-foodtech-co-development-partnerships) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) ### [Keys to Effective FoodTech Co-Development Partnerships](https://ladder17.com/on-purpose-blog/keys-to-effective-foodtech-co-development-partnerships) What does it take for a foodtech startup to successfully partner with a major CPG or ingredient company? ... [Megan Thomas Dec 9, 2025, 9:13:19 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Plant-Based Burger](https://ladder17.com/hubfs/iStock-1331109186.jpg)](https://ladder17.com/on-purpose-blog/why-the-last-wave-of-plant-based-meat-didnt-deliver-on-the-hype-and-what-to-do-about-it) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Why the Last Wave of Plant-Based Meat Didn't Deliver on the Hype (and What to Do About It)](https://ladder17.com/on-purpose-blog/why-the-last-wave-of-plant-based-meat-didnt-deliver-on-the-hype-and-what-to-do-about-it) In 2019, when I led the marketing launch of a new line of plant-based meat, the industry consensus was clear: ... [Megan Thomas Nov 13, 2025, 7:52:13 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Trends at the 2025 IFT First Food Technology Show](https://ladder17.com/hubfs/IFT%20First%202025%20Blog%20Header.png)](https://ladder17.com/on-purpose-blog/future-forward-or-stuck-in-status-quo-unpacking-trends-at-ift-first) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) ### [Future-Forward or Stuck in Status Quo? Unpacking Trends at IFT FIRST](https://ladder17.com/on-purpose-blog/future-forward-or-stuck-in-status-quo-unpacking-trends-at-ift-first) At the IFT First show in Chicago earlier this month, several FoodTech trends were on display. Yet, the most ... [Megan Thomas Jul 27, 2025, 3:04:53 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/IMG_5016.jpg)](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) ### [GLP-1 Drugs, Novel Proteins & AI Dominate at MISTA and Future Food-Tech](https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech) Last week, MISTA and Future Food-Tech both hosted international events in San Francisco, bringing together ... [Megan Thomas Mar 19, 2025, 10:42:16 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Ladder 17 CEO Megan Thomas Hosts a Panel at CES FoodTech 2025](https://ladder17.com/hubfs/IMG_1326-2.heic)](https://ladder17.com/on-purpose-blog/changes-are-needed-to-bring-new-foodtech-products-to-market) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) ### [Changes Are Needed to Bring New FoodTech Products to Market in North America](https://ladder17.com/on-purpose-blog/changes-are-needed-to-bring-new-foodtech-products-to-market) At last week's The Spoon FoodTech event at the Consumer Electronics Show (CES) in Las Vegas, I had the ... [Megan Thomas Jan 16, 2025, 1:28:00 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/iStock-1607050828-1.jpg)](https://ladder17.com/on-purpose-blog/beyond-buzzwords-marketing-for-foodtech-products) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Beyond Buzzwords: Marketing for FoodTech Products](https://ladder17.com/on-purpose-blog/beyond-buzzwords-marketing-for-foodtech-products) In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ... [Megan Thomas Oct 23, 2024, 8:39:20 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Mind%20the%20Gap.jpg)](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) ### [Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) New technology developments continue to shape the FoodTech and AgTech space. However, many communications ... [Megan Thomas Sep 6, 2024, 12:24:26 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Blog%20Photos.png)](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) ### [What if FoodTech Were a Feature, not a Bug?](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ... [Megan Thomas May 8, 2024, 9:26:35 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Three Steps to Messaging a Tech-Enabled Food to Consumers](https://ladder17.com/hubfs/New%20Food%20or%20Ag%20Technology%20Blog.png)](https://ladder17.com/on-purpose-blog/three-steps-to-messaging-a-new-food-or-ag-technology-to-consumers) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) ### [Three Steps to Messaging a Tech-Enabled Food to Consumers](https://ladder17.com/on-purpose-blog/three-steps-to-messaging-a-new-food-or-ag-technology-to-consumers) Storytelling is most effective when it resonates deeply with its audience. [Megan Thomas Apr 17, 2024, 9:26:13 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) First Prev [1](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [2](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance/page/2) [Next](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance/page/2) [Last](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance/page/2) [Follow us on LinkedIn](https://www.linkedin.com/company/ladder-17-llc) [Follow us on Instagram](https://www.instagram.com/Ladder17LLC) [Follow us on Facebook](https://www.youtube.com/channel/UCp_VuG1-5cnIV3GW5XZgMRA) ![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt") © 2026 Ladder 17 LLC #### [Privacy Policy](https://ladder17.com/ladder17-privacy-policy)