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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • New Product Launches
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Content Creation Consumer Behavior Marketing + AI B2B Communication Strategies FoodTech Outlook AgTech Outlook Efficient Marketing Spending Purpose-Driven Brands
    Food+Tech Acceptance Brand Building Marketing + AI FoodTech Outlook B2B
    2 Min Read

    Future-Forward or Stuck in Status Quo? Unpacking Trends at IFT FIRST

    At the IFT First show in Chicago earlier this month, several FoodTech trends were on display. Yet, the most ...
    Megan Thomas
    Jul 27, 2025 3:04:53 PM
    Food+Tech Acceptance Consumer Behavior FoodTech Outlook
    2 Min Read

    GLP-1 Drugs, Novel Proteins & AI Dominate at MISTA and Future Food-Tech

    Last week, MISTA and Future Food-Tech both hosted international events in San Francisco, bringing together ...
    Megan Thomas
    Mar 19, 2025 10:42:16 AM
    Food+Tech Acceptance
    2 Min Read

    Changes Are Needed to Bring New FoodTech Products to Market in North America

    At last week's The Spoon FoodTech event at the Consumer Electronics Show (CES) in Las Vegas, I had the ...
    Megan Thomas
    Jan 16, 2025 1:28:00 PM
    Food+Tech Acceptance Marketing for Founders
    2 Min Read

    Beyond Buzzwords: Marketing for FoodTech Products

    In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
    Megan Thomas
    Oct 23, 2024 8:39:20 AM
    Food+Tech Acceptance Communication Strategies
    2 Min Read

    Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers

    New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
    Megan Thomas
    Sep 6, 2024 12:24:26 PM
    Food+Tech Acceptance Consumer Behavior
    1 Min Read

    What if FoodTech Were a Feature, not a Bug?

    I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
    Megan Thomas
    May 8, 2024 9:26:35 AM
    Three Steps to Messaging a Tech-Enabled Food to Consumers
    Food+Tech Acceptance
    2 Min Read

    Three Steps to Messaging a Tech-Enabled Food to Consumers

    Storytelling is most effective when it resonates deeply with its audience.
    Megan Thomas
    Apr 17, 2024 9:26:13 AM
    FoodTech Foodie ladder17
    Food+Tech Acceptance
    1 Min Read

    Two Key Factors Driving the Adoption of Tech-Enabled Foods

    Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
    Megan Thomas
    Apr 10, 2024 11:17:30 AM
    Consumer Perceptions of Foodtech Foods 1
    Food+Tech Acceptance Consumer Behavior
    1 Min Read

    How Do Consumers Evaluate Food+Tech Foods?

    "Consumers don't want food+tech foods, right?"
    Megan Thomas
    Mar 11, 2024 8:46:22 AM
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