--- title: Famous Software Case Study --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # Famous Software Case Study Using B2B Advertising to Demonstrate Market Leadership and Drive Inbound Leads ## Famous Software, a 50-year-old B2B ERP Software Company Serving the Produce Industry, Wanted to Target and Convert New Customers ## **The Situation** ### Celebrating its 50th anniversary, Famous Software wanted to increase share-of-voice in the produce industry for its ERP solution amid category consolidation and new entrants. The company wanted to demonstrate its market leadership, as well as reach and engage potential customers. With busy, hands-on produce company leaders as the customer target, the Famous team needed its advertising to have immediate impact, and for its product's key points-of-difference to be clearly communicated. Our Approach ### Develop a Brand Platform with Key Messaging Pillars This strategy focused in on key differentiators for the client, who is the market leader. ### Identify Customer Pain Points and Mindset Target customers are busy running their produce operations, and can't afford to make a costly long-term mistake in selecting the wrong ERP vendor who could reduce organizational efficiency or profitability. ### Develop a Compelling Creative Trade Advertising Campaign Focused on Key Proof Points Armed with insight into customer pain points and mindset, the Ladder 17 team developed a targeted trade ad campaign that focused on key proof points of Famous's ERP solution -- accurate data visibility, reliable inventory, unparalleled traceability -- positioning Famous Software as the go-to choice. The Creative Campaign Video Trailer Ad Digital Banner Ad ![Famous Software Digital Ads](https://ladder17.com/hs-fs/hubfs/ANUK-BlockParty-175X250-V2.gif?width=237&height=340&name=ANUK-BlockParty-175X250-V2.gif "Famous Software Digital Ads") Custom Landing Page ![Famous Software Landing Page](https://ladder17.com/hs-fs/hubfs/FS%20Landing%20Page.png?width=255&height=340&name=FS%20Landing%20Page.png "Famous Software Landing Page") Mobile Ad ![Famous Software Mobile Ad #1](https://ladder17.com/hubfs/Famous%20Mobile%20Ad%20%231.png "Famous Software Mobile Ad #1") Mobile Ad ![Famous Software Mobile Ad 2](https://ladder17.com/hubfs/FamousSoftware-MobileAd%202%20-%208.2025.png "Famous Software Mobile Ad 2") Results ![Image 8-25-25 at 9.03 AM](https://ladder17.com/hs-fs/hubfs/Image%208-25-25%20at%209.03%20AM.jpeg?width=500&height=325&name=Image%208-25-25%20at%209.03%20AM.jpeg "Image 8-25-25 at 9.03 AM") ### Let's Talk About Your Marketing Needs Interested in talking further about creating the right marketing strategy for your company or brand? 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