--- title: The FoodTech Stories Blog | Megan Thomas (4) description: Megan M. Thomas is the Founder & CEO of Ladder 17. She has worked in marketing and communications for over 30 years. She served most recently as Vice President, Marketing and Communications for mission-driven, CRISPR food company Pairwise. She is a published author. (4) image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Growth Acceleration Strategy & Implementation](https://ladder17.com/marketing-consulting-strategy) - [New Product Launches](https://ladder17.com/new-product-launches) - [Brand Awareness & Reputation](https://ladder17.com/foodtech-thought-leadership-and-pr) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Growth Acceleration Strategy & Implementation](https://ladder17.com/marketing-consulting-strategy) - [New Product Launches](https://ladder17.com/new-product-launches) - [Brand Awareness & Reputation](https://ladder17.com/foodtech-thought-leadership-and-pr) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/Untitled%20design.jpg)](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-one) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Social Media & Your Startup: Part I](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-one) It can be challenging to know where to start with social media for your company. [Megan Thomas Jul 17, 2024, 9:00:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Why Your Business Needs To Define Its Ideal Customer Profile](https://ladder17.com/hubfs/Why%20Your%20Business%20Needs%20To%20Define%20Its%20Ideal%20Customer%20Profile%201.png)](https://ladder17.com/on-purpose-blog/why-your-business-needs-to-define-its-ideal-customer-profile) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Why Your Business Needs To Define Its Ideal Customer Profile](https://ladder17.com/on-purpose-blog/why-your-business-needs-to-define-its-ideal-customer-profile) Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ... [Megan Thomas Jun 11, 2024, 3:24:33 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Blog%20Photos-1.png)](https://ladder17.com/on-purpose-blog/stop-guessing-start-testing-marketing-your-startup) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [Stop Guessing, Start Testing: Marketing your Startup](https://ladder17.com/on-purpose-blog/stop-guessing-start-testing-marketing-your-startup) There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ... [Megan Thomas May 29, 2024, 11:30:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Blog%20Photos.png)](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) ### [What if FoodTech Were a Feature, not a Bug?](https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug) I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ... [Megan Thomas May 8, 2024, 9:26:35 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![How Early Stage Startups Can Create a Winning Content Strategy](https://ladder17.com/hubfs/Winning%20Content%20Strategy%20Blog.png)](https://ladder17.com/on-purpose-blog/how-early-stage-startups-can-create-a-winning-content-strategy) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [How Early Stage Startups Can Create a Winning Content Strategy](https://ladder17.com/on-purpose-blog/how-early-stage-startups-can-create-a-winning-content-strategy) A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ... [Megan Thomas Apr 22, 2024, 4:17:36 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Three Steps to Messaging a Tech-Enabled Food to Consumers](https://ladder17.com/hubfs/New%20Food%20or%20Ag%20Technology%20Blog.png)](https://ladder17.com/on-purpose-blog/three-steps-to-messaging-a-new-food-or-ag-technology-to-consumers) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) ### [Three Steps to Messaging a Tech-Enabled Food to Consumers](https://ladder17.com/on-purpose-blog/three-steps-to-messaging-a-new-food-or-ag-technology-to-consumers) Storytelling is most effective when it resonates deeply with its audience. [Megan Thomas Apr 17, 2024, 9:26:13 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![FoodTech Foodie ladder17](https://ladder17.com/hubfs/_Tech-Enabled%20Foods%20(1).png)](https://ladder17.com/on-purpose-blog/two-key-factors-driving-the-adoption-of-tech-enabled-foods) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) ### [Two Key Factors Driving the Adoption of Tech-Enabled Foods](https://ladder17.com/on-purpose-blog/two-key-factors-driving-the-adoption-of-tech-enabled-foods) Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ... [Megan Thomas Apr 10, 2024, 11:17:30 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![The First Marketing Hire You Need to Make for Your Startup](https://ladder17.com/hubfs/first%20marketing%20hire.png)](https://ladder17.com/on-purpose-blog/the-first-marketing-hire-you-need-to-make-for-your-startup) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [The First Marketing Hire You Need to Make for Your Startup](https://ladder17.com/on-purpose-blog/the-first-marketing-hire-you-need-to-make-for-your-startup) Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ... [Megan Thomas Apr 1, 2024, 1:37:49 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![The 5 Things Founders Need to Create Marketing Content](https://ladder17.com/hubfs/5%20Things%20Content%20Feature%20Image.png)](https://ladder17.com/on-purpose-blog/the-5-things-you-need-to-be-a-content-creator) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) ### [The 5 Things Founders Need to Create Marketing Content](https://ladder17.com/on-purpose-blog/the-5-things-you-need-to-be-a-content-creator) When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ... [Megan Thomas Mar 14, 2024, 9:00:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Consumer Perceptions of Foodtech Foods 1](https://ladder17.com/hubfs/FoodTech%20Lab%20Small.png)](https://ladder17.com/on-purpose-blog/what-do-consumers-think-about-food-and-technology) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) ### [How Do Consumers Evaluate Food+Tech Foods?](https://ladder17.com/on-purpose-blog/what-do-consumers-think-about-food-and-technology) "Consumers don't want food+tech foods, right?" [Megan Thomas Mar 11, 2024, 8:46:22 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [First](https://ladder17.com/on-purpose-blog/author/megan-thomas) [Prev](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/3) [1](https://ladder17.com/on-purpose-blog/author/megan-thomas) [2](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/2) [3](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/3) [4](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/4) [5](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/5) [Next](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/5) [Last](https://ladder17.com/on-purpose-blog/author/megan-thomas/page/5) [Follow us on LinkedIn](https://www.linkedin.com/company/ladder-17-llc) [Follow us on Instagram](https://www.instagram.com/Ladder17LLC) [Follow us on Facebook](https://www.youtube.com/channel/UCp_VuG1-5cnIV3GW5XZgMRA) ![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt") © 2026 Ladder 17 LLC #### [Privacy Policy](https://ladder17.com/ladder17-privacy-policy)