---
title: The FoodTech Stories Blog | Megan Thomas (5)
description: Megan M. Thomas is the Founder & CEO of Ladder 17. She has worked in marketing and communications for over 30 years. She served most recently as Vice President, Marketing and Communications for mission-driven, CRISPR food company Pairwise. She is a published author. (5)
image: https://ladder17.com/hubfs/blog%20header.png
---

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- [Home](https://ladder17.com)
- [Services](https://ladder17.com/services) 
    - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy)
    - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation)
    - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr)
    - [New Product Launches](https://ladder17.com/new-product-launches)
- Case Studies 
    - [Famous Software](https://ladder17.com/famous-software-case-study)
    - [Pairwise](https://ladder17.com/pairwise-case-study)
    - [Conscious Greens](https://ladder17.com/conscious-greens-case-study)
- Insights 
    - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content)
    - [Blog](https://ladder17.com/on-purpose-blog)
    - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast)
    - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods)
- [Contact](https://ladder17.com/ladder-17-contact)
- [Team](https://ladder17.com/team)
- [Careers](https://ladder17.com/careers)

# The FoodTech Stories Blog

[Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook)

[![The Purpose-Driven Brand](https://ladder17.com/hubfs/Focused%20Woman%20Small.jpg)](https://ladder17.com/on-purpose-blog/the-purpose-driven-brand)

[Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands)

### [The Purpose-Driven Brand](https://ladder17.com/on-purpose-blog/the-purpose-driven-brand)

 Today's consumer is looking for purpose-driven brands -- brands that reflect who they are and who they aspire ... 

[Megan Thomas Mar 7, 2024, 8:00:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas)

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