Content Creation Marketing for Founders Efficient Marketing Spending Brand Building 1 Min Read Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results You're leading your team to reach your company's annual business goals, but it's been tough going this year. ... Megan Thomas Aug 14, 2025 10:32:33 AM
Marketing for Founders Brand Building 1 Min Read How Strategic Marketing Fuels Startup Growth Before Market Entry Before a startup has its first product in the market, or is actively seeking partnerships, in can be ... Megan Thomas Mar 25, 2025 3:01:56 PM
Marketing for Founders Brand Building 2 Min Read How to Build a Uniquely Differentiated Brand in a Competitive Market How to Build a Uniquely Differentiated Brand in a Competitive Market Megan Thomas Dec 12, 2024 10:49:34 AM
Marketing for Founders Efficient Marketing Spending 2 Min Read Demystifying Exposure: Owned, Earned, and Paid Media Explained In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ... Megan Thomas Nov 12, 2024 8:34:13 AM
Food+Tech Acceptance Marketing for Founders 2 Min Read Beyond Buzzwords: Marketing for FoodTech Products In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ... Megan Thomas Oct 23, 2024 8:39:20 AM
Content Creation Marketing for Founders 2 Min Read Social Media & Your Startup: Part II Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ... Megan Thomas Aug 6, 2024 9:46:09 AM
Content Creation Marketing for Founders 1 Min Read Social Media & Your Startup: Part I It can be challenging to know where to start with social media for your company. Megan Thomas Jul 17, 2024 9:00:00 AM
Marketing for Founders 1 Min Read Why Your Business Needs To Define Its Ideal Customer Profile Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ... Megan Thomas Jun 11, 2024 3:24:33 PM
Marketing for Founders 2 Min Read Stop Guessing, Start Testing: Marketing your Startup There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ... Megan Thomas May 29, 2024 11:30:00 AM
Content Creation Marketing for Founders 2 Min Read How Early Stage Startups Can Create a Winning Content Strategy A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ... Megan Thomas Apr 22, 2024 4:17:36 PM