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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • New Product Launches
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Content Creation Consumer Behavior Marketing + AI B2B Communication Strategies Efficient Marketing Spending FoodTech Outlook AgTech Outlook Purpose-Driven Brands
    Content Creation Marketing for Founders Efficient Marketing Spending Brand Building
    1 Min Read

    Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results

    You're leading your team to reach your company's annual business goals, but it's been tough going this year. ...
    Megan Thomas
    Aug 14, 2025 10:32:33 AM
    Marketing for Founders Brand Building
    1 Min Read

    How Strategic Marketing Fuels Startup Growth Before Market Entry

    Before a startup has its first product in the market, or is actively seeking partnerships, in can be ...
    Megan Thomas
    Mar 25, 2025 3:01:56 PM
    Marketing for Founders Brand Building
    2 Min Read

    How to Build a Uniquely Differentiated Brand in a Competitive Market

    How to Build a Uniquely Differentiated Brand in a Competitive Market
    Megan Thomas
    Dec 12, 2024 10:49:34 AM
    Marketing for Founders Efficient Marketing Spending
    2 Min Read

    Demystifying Exposure: Owned, Earned, and Paid Media Explained

    In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ...
    Megan Thomas
    Nov 12, 2024 8:34:13 AM
    Food+Tech Acceptance Marketing for Founders
    2 Min Read

    Beyond Buzzwords: Marketing for FoodTech Products

    In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
    Megan Thomas
    Oct 23, 2024 8:39:20 AM
    Content Creation Marketing for Founders
    2 Min Read

    Social Media & Your Startup: Part II

    Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
    Megan Thomas
    Aug 6, 2024 9:46:09 AM
    Content Creation Marketing for Founders
    1 Min Read

    Social Media & Your Startup: Part I

    It can be challenging to know where to start with social media for your company.
    Megan Thomas
    Jul 17, 2024 9:00:00 AM
    Why Your Business Needs To Define Its Ideal Customer Profile
    Marketing for Founders
    1 Min Read

    Why Your Business Needs To Define Its Ideal Customer Profile

    Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
    Megan Thomas
    Jun 11, 2024 3:24:33 PM
    Marketing for Founders
    2 Min Read

    Stop Guessing, Start Testing: Marketing your Startup

    There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
    Megan Thomas
    May 29, 2024 11:30:00 AM
    How Early Stage Startups Can Create a Winning Content Strategy
    Content Creation Marketing for Founders
    2 Min Read

    How Early Stage Startups Can Create a Winning Content Strategy

    A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
    Megan Thomas
    Apr 22, 2024 4:17:36 PM
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