We Build the Tech-Driven Brands Shaping the Future

Megan was instrumental in establishing a successful marketing strategy for our growth stage company. Her work directly led to positive perceptions of the Pairwise, Fulcrum, and Conscious Foods brands, both in the U.S. and internationally, and she played an important role in Pairwise securing a $90M Series B.

Megan and the Ladder 17 Team quickly understood both our marketing goals and our B2B audience: they helped distill the Famous story into powerful messaging around how we enhance business performance, provide reliable data, and deliver solutions for our customers. Their expertise in marketing strategy and implementation made the process seamless and results-driven. Plus, the transformation has been visible—our marketing and advertising messaging now speaks directly to our target customers, and we’re learning more all the time. One of the most refreshing parts about working with Ladder 17 is that they are truly committed to delivering exceptional, quality work that can be adapted to our unique needs. It is a true partnership and is both energizing and exciting.

Megan’s deep understanding of consumer behavior and ability to craft brand and product value was evident as we worked with a diverse set of clients covering organic/natural, OTC/HBC and better-for-you foods. I've also worked with Megan as she led an initiative to better understand the emerging FoodTech landscape, and her expertise in identifying consumer opportunities for AgTech foods and contextualizing them for a senior-level audience ensured a successful outcome. On a personal level, I greatly appreciate Megan’s candor, industry knowledge, professionalism and general good humor across all types of projects and initiatives!