Executable Marketing Strategy to ReachYour Goals

Megan was instrumental in establishing a successful marketing strategy for our growth stage company. Her work directly led to positive perceptions of the Pairwise, Fulcrum, and Conscious Foods brands, both in the U.S. and internationally, and she played an important role in Pairwise securing a $90M Series B.

I first had the pleasure of working with Megan back in 2004 when we partnered on several projects focused on the development of marketing strategies for the wellness industry. Megan’s deep understanding of consumer behavior and how to craft brand and product value from this understanding was evident as we worked with a diverse set of clients covering the sectors of organic/natural, OTC/HBC and better-for-you foods. More recently, I worked with Megan as she led an initiative to better understand the emerging food technology landscape, and her expertise in identifying consumer opportunities for agtech foods and contextualizing them for a senior-level audience ensured a successful outcome. On a personal level, I greatly appreciate Megan’s candor, industry knowledge, professionalism and general good humor across all types of projects and initiatives!