Demystifying Exposure: Owned, Earned, and Paid Media Explained
In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ...
On Purpose
Beyond Buzzwords: Marketing for FoodTech Products
In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers
New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
Social Media & Your Startup: Part II
Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
Social Media & Your Startup: Part I
It can be challenging to know where to start with social media for your company.
Why Your Business Needs To Define Its Ideal Customer Profile
Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
Stop Guessing, Start Testing: Marketing your Startup
There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
What if FoodTech Were a Feature, not a Bug?
I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
How Early Stage Startups Can Create a Winning Content Strategy
A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
Three Steps to Messaging a Tech-Enabled Food to Consumers
Storytelling is most effective when it resonates deeply with its audience.