Changes Are Needed to Bring New FoodTech Products to Market in North America
At last week's The Spoon FoodTech event at the Consumer Electronics Show (CES) in Las Vegas, I had the ...
The FoodTech Stories Blog
Automation and Biotech Are Having their Moment in AgTech
Both AgTech startups and strategics are moving products that leverage automation or biotechnology out of ...
How to Build a Uniquely Differentiated Brand in a Competitive Market
How to Build a Uniquely Differentiated Brand in a Competitive Market
Demystifying Exposure: Owned, Earned, and Paid Media Explained
In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ...
Beyond Buzzwords: Marketing for FoodTech Products
In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers
New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
Social Media & Your Startup: Part II
Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
Social Media & Your Startup: Part I
It can be challenging to know where to start with social media for your company.
Why Your Business Needs To Define Its Ideal Customer Profile
Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
Stop Guessing, Start Testing: Marketing your Startup
There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...