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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • New Product Launches
    • FoodTech Engagement & Adoption Strategy
    • Marketing Plan Development & Implementation
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Content Creation Consumer Behavior Marketing + AI B2B Communication Strategies FoodTech Outlook AgTech Outlook Efficient Marketing Spending Purpose-Driven Brands
    Food+Tech Acceptance Communication Strategies
    2 Min Read

    Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers

    New technology developments continue to shape the FoodTech and AgTech space. However, many communications ...
    Megan Thomas
    Sep 6, 2024 12:24:26 PM
    Content Creation Marketing for Founders
    2 Min Read

    Social Media & Your Startup: Part II

    Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
    Megan Thomas
    Aug 6, 2024 9:46:09 AM
    Content Creation Marketing for Founders
    1 Min Read

    Social Media & Your Startup: Part I

    It can be challenging to know where to start with social media for your company.
    Megan Thomas
    Jul 17, 2024 9:00:00 AM
    Why Your Business Needs To Define Its Ideal Customer Profile
    Marketing for Founders
    1 Min Read

    Why Your Business Needs To Define Its Ideal Customer Profile

    Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
    Megan Thomas
    Jun 11, 2024 3:24:33 PM
    Marketing for Founders
    2 Min Read

    Stop Guessing, Start Testing: Marketing your Startup

    There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
    Megan Thomas
    May 29, 2024 11:30:00 AM
    Food+Tech Acceptance Consumer Behavior
    1 Min Read

    What if FoodTech Were a Feature, not a Bug?

    I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
    Megan Thomas
    May 8, 2024 9:26:35 AM
    How Early Stage Startups Can Create a Winning Content Strategy
    Content Creation Marketing for Founders
    2 Min Read

    How Early Stage Startups Can Create a Winning Content Strategy

    A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
    Megan Thomas
    Apr 22, 2024 4:17:36 PM
    Three Steps to Messaging a Tech-Enabled Food to Consumers
    Food+Tech Acceptance
    2 Min Read

    Three Steps to Messaging a Tech-Enabled Food to Consumers

    Storytelling is most effective when it resonates deeply with its audience.
    Megan Thomas
    Apr 17, 2024 9:26:13 AM
    FoodTech Foodie ladder17
    Food+Tech Acceptance
    1 Min Read

    Two Key Factors Driving the Adoption of Tech-Enabled Foods

    Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
    Megan Thomas
    Apr 10, 2024 11:17:30 AM
    The First Marketing Hire You Need to Make for Your Startup
    Marketing for Founders
    1 Min Read

    The First Marketing Hire You Need to Make for Your Startup

    Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
    Megan Thomas
    Apr 1, 2024 1:37:49 PM
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