Social Media & Your Startup: Part II
Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
The FoodTech Stories Blog
Social Media & Your Startup: Part I
It can be challenging to know where to start with social media for your company.
Why Your Business Needs To Define Its Ideal Customer Profile
Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
Stop Guessing, Start Testing: Marketing your Startup
There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
What if FoodTech Were a Feature, not a Bug?
I have studied the FoodTech Food space, including consumer attitudes and behaviors, since I started working ...
How Early Stage Startups Can Create a Winning Content Strategy
A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
Three Steps to Messaging a Tech-Enabled Food to Consumers
Storytelling is most effective when it resonates deeply with its audience.
Two Key Factors Driving the Adoption of Tech-Enabled Foods
Individuals' views on technology and food are always changing, and recent studies show growing acceptance of ...
The First Marketing Hire You Need to Make for Your Startup
Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
The 5 Things Founders Need to Create Marketing Content
When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ...