Becoming a Thought Leader in a Crowded Market
One of the biggest topics that leaders often bring forward is the challenge of building awareness of their ...
The FoodTech Stories Blog
Don't Forget the Top of the Funnel: Why You Need a Funnel Marketing Plan
I talk to a lot of founders and leaders who feel like their teams are working nonstop to cultivate new ...
Why the Last Wave of Plant-Based Meat Didn't Deliver on the Hype (and What to Do About It)
In 2019, when I led the marketing launch of a new line of plant-based meat, the industry consensus was clear: ...
Whole Foods and GNC: How Product Makers Can Gain Distribution
For emerging brands, gaining distribution of their food, beverage, or supplement products in the specialty, ...
Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results
You're leading your team to reach your company's annual business goals, but it's been tough going this year. ...
How Strategic Marketing Fuels Startup Growth Before Market Entry
Before a startup has its first product in the market, or is actively seeking partnerships, in can be ...
How to Build a Uniquely Differentiated Brand in a Competitive Market
How to Build a Uniquely Differentiated Brand in a Competitive Market
Demystifying Exposure: Owned, Earned, and Paid Media Explained
In today's digital age, exposure is crucial for any brand's success. In my conversations with founders and ...
Beyond Buzzwords: Marketing for FoodTech Products
In an era where technology meets food innovation, effectively positioning and marketing FoodTech products is ...
Social Media & Your Startup: Part II
Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...