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Ladder17 Logo - Alt
  • Home
  • Services
    • Marketing Consulting & Strategy
    • Marketing Planning
    • FoodTech Engagement & Adoption Strategy
    • New Product Launches
  • Case Studies
    • Pairwise
    • Conscious Greens
  • Thought Leadership
    • Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team

    The FoodTech Stories Blog

    Marketing for Founders Food+Tech Acceptance Brand Building Content Creation Consumer Behavior Marketing + AI B2B Communication Strategies Efficient Marketing Spending FoodTech Outlook AgTech Outlook Purpose-Driven Brands
    Content Creation Marketing for Founders Efficient Marketing Spending Brand Building
    1 Min Read

    Smart Marketing Moves for Lean Budgets: 4 Cost-Effective Marketing Activities That Drive Results

    You're leading your team to reach your company's annual business goals, but it's been tough going this year. ...
    Megan Thomas
    Aug 14, 2025 10:32:33 AM
    Content Creation Marketing for Founders
    2 Min Read

    Social Media & Your Startup: Part II

    Social media can be a great way to reach your target audience. In my last post, I broke down how to conduct a ...
    Megan Thomas
    Aug 6, 2024 9:46:09 AM
    Content Creation Marketing for Founders
    1 Min Read

    Social Media & Your Startup: Part I

    It can be challenging to know where to start with social media for your company.
    Megan Thomas
    Jul 17, 2024 9:00:00 AM
    How Early Stage Startups Can Create a Winning Content Strategy
    Content Creation Marketing for Founders
    2 Min Read

    How Early Stage Startups Can Create a Winning Content Strategy

    A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
    Megan Thomas
    Apr 22, 2024 4:17:36 PM
    The 5 Things Founders Need to Create Marketing Content
    Content Creation

    The 5 Things Founders Need to Create Marketing Content

    When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset ...
    Megan Thomas
    Mar 14, 2024 9:00:00 AM
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