--- title: The 5 Things Founders Need to Create Marketing Content description: The Five Things that any business person needs to become an effective content creator. image: https://ladder17.com/hubfs/5%20Things%20Content%20Feature%20Image.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) # The 5 Things Founders Need to Create Marketing Content By [Megan Thomas](https://ladder17.com/on-purpose-blog/author/megan-thomas) Mar 14, 2024, 9:00:00 AM When I started in advertising in the mid-1990s, when you "went to print," a new marketing campaign or asset was all but done. Today, the work of marketing, and specifically content creation, is never done.  Content creation is an evergreen activity -- to be tended constantly. Many business leaders who hold responsibility for functions like strategy, finance, or operations, understand that content creation, either on social media or on the company website, are important to both their business and customers. However, to truly be effective at content creation, these 5 things are needed: 1. 1. Writing skill 2. Vision 3. Time 4. An executable plan 5. The right digital tools Any leader with the passion and the 5 things above can become a content creator, bringing their voice and work to an ever-broadening network, and driving engagements with potential partners and customers. #### Megan Thomas Megan M. Thomas is the Founder & CEO of Ladder 17. She has worked in marketing and communications for over 30 years. She served most recently as Vice President, Marketing and Communications for mission-driven, CRISPR food company Pairwise. She is a published author. Author ## Recommended For You [![FoodTech Foodie ladder17](https://ladder17.com/hubfs/_Tech-Enabled%20Foods%20(1).png)](https://ladder17.com/on-purpose-blog/two-key-factors-driving-the-adoption-of-tech-enabled-foods) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) 1 Min Read ### [Two Key Factors Driving the Adoption of Tech-Enabled Foods](https://ladder17.com/on-purpose-blog/two-key-factors-driving-the-adoption-of-tech-enabled-foods) [Megan Thomas Apr 10, 2024, 11:17:30 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Mind%20the%20Gap.jpg)](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) 2 Min Read ### [Mind the Gap: Effective Strategies for Food Producers to Engage with Consumers](https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers) [Megan Thomas Sep 6, 2024, 12:24:26 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Creativity in the Age of AI](https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg)](https://ladder17.com/on-purpose-blog/originality-will-set-brands-apart-in-the-age-of-generative-ai) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) 1 Min Read ### [Originality Will Set Brands Apart in the Age of Generative AI](https://ladder17.com/on-purpose-blog/originality-will-set-brands-apart-in-the-age-of-generative-ai) [Megan Thomas Jan 28, 2025, 9:04:16 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [Follow us on LinkedIn](https://www.linkedin.com/company/ladder-17-llc) [Follow us on Instagram](https://www.instagram.com/Ladder17LLC) [Follow us on Facebook](https://www.youtube.com/channel/UCp_VuG1-5cnIV3GW5XZgMRA) ![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt") © 2026 Ladder 17 LLC #### [Privacy Policy](https://ladder17.com/ladder17-privacy-policy)