FoodTech Marketing Strategy: How to Tell Your FoodTech Story Guide

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At Ladder 17, we use a ten-step approach to partner with FoodTech founders and marketing leaders to turn emerging scientific innovation into clear, differentiated positioning, compelling stories anchored by proof points, and a practical go-to-market strategy. By taking a comprehensive approach to both FoodTech branding and positioning and brand storytelling, FoodTech startup founders and marketing directors can effectively communicate FoodTech science to consumers or partners to drive adoption of new tech-enabled products.

Step #1: Understand what your audience knows, believes, and cares about

Step #2: Create meaning by translating, not dumbing down

Step #3: Anchor messages in familiar words and everyday experiences

Step #4: Think about the spaces where your audience will hear the story

Step #5: Spark curiosity

Step #6: Be transparent

Step #7: Help people understand the benefits

Step #8: Provide more info for those who want it (most won't)

Step #9: Define how you will use AI to get the word out

Step #10: Have a test and learn mindset

When seeking FoodTech marketing consulting support, choosing a partner like Ladder 17 that can keep your team focused on the ideas and actions that matter will ensure greater market success.

 

Megan Thomas

Megan M. Thomas is the Founder & CEO of Ladder 17. She has worked in marketing and communications for over 30 years. She served most recently as Vice President, Marketing and Communications for mission-driven, CRISPR food company Pairwise. She is a published author.

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