Marketing for Science‑driven Food & Tech Brands that Need Real Adoption

Megan and her team helped MISTA to lay out an external communications strategy and plan designed to build awareness and engagement with the global FoodTech ecosystem. Her deep expertise, collaborative style, and strong plan helped MISTA to achieve meaningful business results. I recommend Megan as a marketing and communications strategic partner.

Megan was instrumental in establishing a successful marketing strategy for our growth stage company. Her work directly led to positive perceptions of the Pairwise, Fulcrum, and Conscious Foods brands, both in the U.S. and internationally, and she played an important role in Pairwise securing a $90M Series B.

The Ladder 17 Team quickly understood both our marketing goals and our B2B audience: they helped distill the Famous story into powerful messaging around how we enhance business performance, provide reliable data, and deliver solutions for our customers. Their expertise in marketing strategy and implementation made the process seamless and results-driven. Plus, the transformation has been visible—our marketing and advertising messaging now speaks directly to our target customers. Ladder 17 is truly committed to delivering exceptional, quality work that can be adapted to our unique needs. It is a true partnership.

Megan’s deep understanding of consumer behavior and ability to craft brand and product value was evident as we worked with a diverse set of clients covering organic/natural, OTC/HBC and better-for-you foods. I've also worked with Megan as she led an initiative to better understand the emerging FoodTech landscape, and her expertise in identifying consumer opportunities for AgTech foods and contextualizing them for a senior-level audience ensured a successful outcome. On a personal level, I greatly appreciate Megan’s candor, industry knowledge, professionalism and general good humor across all types of projects and initiatives!