--- title: Ladder 17 description: Marketing Consulting Services for Food, FoodTech, and Tech Brands --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # Growth Consulting for Food and FoodTech Brands We craft marketing strategies and plans for companies bringing differentiated innovation to market. [Explore Insights](https://ladder17.com/on-purpose-blog/foodtech-marketing-strategy-how-to-tell-your-foodtech-story-guide?hsLang=en) At Ladder 17, we help CPG & FoodTech companies to launch new brands, products, or platforms, or to profitably grow in an existing market. We use our 35+ years of experience launching and marketing differentiated products from Fortune 200 brands to boot-strapped startups to build visibility, equity, and revenue growth. --- ## Why Work with Us? Our clients say it best.  - Megan and her team helped MISTA to lay out an external communications strategy and plan designed to build awareness and engagement with the global FoodTech ecosystem. Her deep expertise, collaborative style, and strong plan helped MISTA to achieve meaningful business results. I recommend Megan as a marketing and communications strategic partner. ###### Jim Taschetta Former COO, MISTA - Megan was instrumental in establishing a successful marketing strategy for our growth stage company. Her work directly led to positive perceptions of the Pairwise, Fulcrum, and Conscious Foods brands, both in the U.S. and internationally, and she played an important role in Pairwise securing a $90M Series B. ###### Tom Adams Co-Founder & CEO, Pairwise - The Ladder 17 Team quickly understood both our marketing goals and our B2B audience: they helped distill the Famous story into powerful messaging around how we enhance business performance, provide reliable data, and deliver solutions for our customers. Their expertise in marketing strategy and implementation made the process seamless and results-driven. Plus, the transformation has been visible—our marketing and advertising messaging now speaks directly to our target customers. Ladder 17 is truly committed to delivering exceptional, quality work that can be adapted to our unique needs. It is a true partnership. ###### Ella Peterson Director of Marketing, Famous Software - Megan’s deep understanding of consumer behavior and ability to craft brand and product value was evident as we worked with a diverse set of clients covering organic/natural, OTC/HBC and better-for-you foods. I've also worked with Megan as she led an initiative to better understand the emerging FoodTech landscape, and her expertise in identifying consumer opportunities for AgTech foods and contextualizing them for a senior-level audience ensured a successful outcome. On a personal level, I greatly appreciate Megan’s candor, industry knowledge, professionalism and general good humor across all types of projects and initiatives! ###### Laurie Demeritt Owner & CEO, The Hartman Group ## Our Client Work We partner with our clients to hit their growth goals by differentiating their brands and products with unique, effective marketing strategies, ideas, and campaigns. Plus, we leverage our relationships to help our clients to capitalize on marketing and communications opportunities. Check out our case studies. ![Nuritas\_Logo\_Col\_DGreen\[93\]](https://ladder17.com/hs-fs/hubfs/Nuritas_Logo_Col_DGreen%5B93%5D.png?width=3335&height=621&name=Nuritas_Logo_Col_DGreen%5B93%5D.png) ![PeptiSleep TM Horizontal RGB](https://ladder17.com/hs-fs/hubfs/PeptiSleep%20TM%20Horizontal%20RGB.png?width=1200&height=323&name=PeptiSleep%20TM%20Horizontal%20RGB.png) ![Superbrewed Food Transparent Logo](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food%20Transparent%20Logo.png?width=480&height=110&name=Superbrewed%20Food%20Transparent%20Logo.png) ![FamousSoftwareLogo-PNG-Color-Large](https://ladder17.com/hs-fs/hubfs/FamousSoftwareLogo-PNG-Color-Large.png?width=864&height=273&name=FamousSoftwareLogo-PNG-Color-Large.png) ![RES\_AO\_Wordmark\_RGB\_FullColor](https://ladder17.com/hs-fs/hubfs/RES_AO_Wordmark_RGB_FullColor.png?width=3001&height=1200&name=RES_AO_Wordmark_RGB_FullColor.png) Superbrewed Food Using Appetite Appeal to Support a Premium Positioning View More [Conscious Greens](https://ladder17.com/conscious-greens-case-study?hsLang=en) Developing and Launching a New FoodTech Brand View More [Famous Software](https://ladder17.com/famous-software-case-study?hsLang=en) Leveraging Trade Ads to Drive B2B Customer Acquisition ## Our Services Ready to create the right marketing strategy for your Food, Tech, or FoodTech company? Looking to get traction in the market for your ingredient, platform, or product? We offer a suite of high-impact marketing services.  [Growth Acceleration Strategy & Planning Leverage our Expertise to Drive Breakthrough Strategies and Approaches to Reach Your Goals](https://ladder17.com/marketing-consulting-strategy?hsLang=en) [Product Launch Strategy & Readiness Prepare for Market Entry with an Effective Mix of Marketing & Communications Activities that Support Distribution Build](https://ladder17.com/marketing-plan-development-and-implementation?hsLang=en) [Brand Visibility Tell Your Unique Story with the Right Communications and Content Strategy to Build Credibility with Customers, Investors, and Partners](https://ladder17.com/foodtech-thought-leadership-and-pr?hsLang=en) ## How We Approach Our Work We focus on two things: Connecting our clients' marketing strategies to their business strategy and goals Crafting original messages, stories, and campaigns that break through in both digital and in-person spaces ![Ladder 17 Leadership](https://ladder17.com/hs-fs/hubfs/Edited%20Team%20at%20IFT%20Image-1.png?width=800&name=Edited%20Team%20at%20IFT%20Image-1.png "Ladder 17 Leadership") ## Hear from the Innovators, Leaders, and Storytellers Shaping the Future of Food ## The FoodTech Stories Podcast ## Listen in on the conversation [![L. Clark](https://ladder17.com/hs-fs/hubfs/L.%20Clark.png?width=1000&height=1000&name=L.%20Clark.png "L. Clark")](https://ladder17.com/foodtech-stories-podcast?hsLang=en#LaineClark) [![D. Perriman](https://ladder17.com/hs-fs/hubfs/D.%20Perriman.png?width=1000&height=1000&name=D.%20Perriman.png "D. Perriman")](https://ladder17.com/foodtech-stories-podcast?hsLang=en#DamienPerriman) ## Blog ## From industry insights to marketing tips for technical leaders, we have the hottest takes on the coolest industries [![](https://ladder17.com/hubfs/Hidden%20Launch%20Webinar%20Header%20(640%20x%20360%20px)%20(1080%20x%20360%20px)-1.png)](https://ladder17.com/on-purpose-blog/the-hidden-launch-that-your-new-product-may-not-be-ready-for?hsLang=en) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands?hsLang=en) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders?hsLang=en) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership?hsLang=en) 2 Min Read ### [Are You Ready for Market Entry? How to Avoid "Hidden Launch" Gaps](https://ladder17.com/on-purpose-blog/the-hidden-launch-that-your-new-product-may-not-be-ready-for?hsLang=en) At 6-18months before a new product or platform enters the market, there are a host of activities that need to ... [Megan Thomas Sep 23, 2026, 9:09:12 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas?hsLang=en) [![](https://ladder17.com/hubfs/Mid%20adult%20businesswoman%20making%20hand%20frame%20in%20office%2c%20focus%20hands.jpeg)](https://ladder17.com/on-purpose-blog/marketing-strategy-is-business-strategy?hsLang=en) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders?hsLang=en) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building?hsLang=en) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership?hsLang=en) 5 Min Read ### [Marketing Strategy Is Business Strategy](https://ladder17.com/on-purpose-blog/marketing-strategy-is-business-strategy?hsLang=en) When Done Right, Marketing is a Growth Driver, Not a Cost Center [Megan Thomas Aug 13, 2026, 8:36:59 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas?hsLang=en) Sign up to receive thought leadership content around building a winning marketing strategy and thriving brands. ### Newsletter Sign-up [Follow us on LinkedIn](https://www.linkedin.com/company/ladder-17-llc) [Follow us on Instagram](https://www.instagram.com/Ladder17LLC) [Follow us on Facebook](https://www.youtube.com/channel/UCp_VuG1-5cnIV3GW5XZgMRA) ![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt") © 2026 Ladder 17 LLC #### [Privacy Policy](https://ladder17.com/ladder17-privacy-policy?hsLang=en) ```json { "@context" : "https://schema.org/", "@type" : "WebSite", "name" : "Ladder 17", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : "{search_term_string}" }, "url" : "https://ladder17.com" } ```