New Product Launches

We'll craft an optimal marketing strategy to ensure your new product makes a splash at launch -- building awareness with potential customers and partners and driving trial right out of the gate. We'll create an integrated plan that leans into owned and earned channels, ensuring that your targeted plan is efficient and effective. Plus, we use our nimble, honed QuickLaunch approach to help you to build buzz and start marketing your market-ready product in under 90 days*.

For B2C brands, we use our expertise launching new food tech, functional food, alternative protein, supplement, HBC, and OTC products to craft the right marketing launch plan to quickly build awareness, drive trial, and support distribution of your new product.

For B2B brands, we leverage our experience launching technology- and science-based platforms and products to develop the best plan to stake out a thought leadership position in your category and to enhance business development efforts.

*Assumes timely legal and regulatory approvals.