New Product Launches

We'll craft an optimal marketing strategy to ensure your new product makes a splash at launch -- building awareness with potential customers and partners and driving trial right out of the gate. We'll create an integrated plan that leans into owned and earned channels, ensuring that your targeted plan is efficient and effective. Plus, we use our nimble, honed QuickLaunch approach to help you to build buzz and start marketing your market-ready product in under 90 days*.

For B2C brands, we use our expertise launching new food tech, functional food, alternative protein, supplement, HBC, and OTC products to craft the right marketing launch plan to quickly build awareness, drive trial, and support distribution of your new product.

For B2B brands, we leverage our experience launching technology- and science-based platforms and products to develop the best plan to stake out a thought leadership position in your category and to enhance business development efforts.

*Assumes timely legal and regulatory approvals.

Our B2C New Product Marketing Plans often Include:

• • A Differentiated Launch Positioning & Messaging Strategy
  • A Recommendation of the Best Marketing Channels to Tap to Reach your Consumer Target
  • Marketing Assets, such as Product Pages, Landing Pages, and Social Media Content, that Engage your Target Consumer
  • Development and Buying of Product Ads
    
  • Sampling Programs
  • Social Media Influencer Programs
  • PR Strategy and Media Relations
    

Our B2B New Product Marketing Plans often Include:

• • • A Differentiated Launch Positioning & Messaging Strategy
    • A Recommendation of the Best Marketing Channels to Tap to Reach Your Partners or Customers
    • Marketing Assets, such as Product Pages, Landing Pages, and Social Media Content
    • Product Ads, including Video, Digital, and Print
      
    • Thought Leadership Campaign Development and Media Outreach
    • PR Planning and SME Engagement
    • Integration with Industry Events and Media