FoodTech Engagement & Adoption Strategy
Worried about customer or consumer adoption?
We leverage our FoodTech-specific marketing and communications expertise to craft a custom strategy and plan to drive awareness, engagement, and adoption of emerging food technology and tech-enabled food products. We develop transparent marketing and communication strategies designed to address customer and stakeholder pain points and skepticism - winning hearts and minds in the process.
How it Works
A FoodTech Engage 360 project includes:
- Comprehensive language, positioning, and messaging audit of your FoodTech sector
- Identification of key external stakeholders, with targeted objectives and strategies
- Development of an engagement and adoption strategy customized to your business
- Core messaging strategy and pillars that will set your firm, technology, brand, and/or product apart
- Executable marketing and communications plan to build awareness, shape perceptions, and deliver the outcomes you need
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