--- title: Superbrewed Food Case Study description: Ladder 17 created a library of versatile food photography for foodtech ingredient Superbrewed Food. --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com?hsLang=en) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # Superbrewed Food Using Appetite Appeal to Support a Premium Positioning ## Superbrewed Food, an innovative FoodTech startup, wanted to elevate its usage through new appetite appeal marketing photography. Our Approach ### Demonstrate  the Versatility of Postbiotic Cultured Protein As a new ingredient suitable to a variety of food and beverage products, it was crucial that the resulting creative would demonstrate this key proof point for the brand. ### Develop an Approach that Maximized Budget As a startup, the Superbrewed Food team was looking to run a cost effective photo shoot that yielded a brand library of images for use across their business development and marketing efforts. We partnered with food photographer Adrian Etheridge. ### Communicate Taste Appeal by Using Effective Food Styling Ladder 17 used natural materials, textiles, brand colors, and fresh, complementary ingredients to emphasize the #1 driver of consumer preference -- taste -- for Superbrewed. The Creative ![Superbrewed Food\_postbiotic cultured protein\_alternative protein-5](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-5.jpg?width=400&height=601&name=Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-5.jpg "Superbrewed Food_postbiotic cultured protein_alternative protein-5") ![Superbrewed Food\_postbiotic cultured protein\_non-GMO protein-11](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-11.jpg?width=600&height=400&name=Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-11.jpg "Superbrewed Food_postbiotic cultured protein_non-GMO protein-11") ![Superbrewed Food\_postbiotic cultured protein\_non-GMO protein-3 copy](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-3%20copy.jpeg?width=600&height=399&name=Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-3%20copy.jpeg "Superbrewed Food_postbiotic cultured protein_non-GMO protein-3 copy") ![Superbrewed Food\_postbiotic cultured protein-10](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein-10.jpg?width=400&height=600&name=Superbrewed%20Food_postbiotic%20cultured%20protein-10.jpg "Superbrewed Food_postbiotic cultured protein-10") ![Superbrewed Food\_complete protein\_non-GMO protein-25](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_complete%20protein_non-GMO%20protein-25.jpg?width=600&height=400&name=Superbrewed%20Food_complete%20protein_non-GMO%20protein-25.jpg "Superbrewed Food_complete protein_non-GMO protein-25") ![Superbrewed Food\_postbiotic cultured protein\_alternative protein-19](https://ladder17.com/hs-fs/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-19.jpg?width=600&height=400&name=Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-19.jpg "Superbrewed Food_postbiotic cultured protein_alternative protein-19") ### Let's Talk About Your Marketing Needs Interested in talking further about creating the right marketing strategy for your company or brand? 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