Superbrewed Food
Using Appetite Appeal to Support a Premium Positioning
Superbrewed Food, an innovative FoodTech startup, wanted to elevate its usage through new appetite appeal marketing photography.
Our Approach
Demonstrate the Versatility of Postbiotic Cultured Protein
As a new ingredient suitable to a variety of food and beverage products, it was crucial that the resulting creative would demonstrate this key proof point for the brand.
Develop an Approach that Maximized Budget
As a startup, the Superbrewed Food team was looking to run a cost effective photo shoot that yielded a brand library of images for use across their business development and marketing efforts. We partnered with food photographer Adrian Etheridge.
Communicate Taste Appeal by Using Effective Food Styling
Ladder 17 used natural materials, textiles, brand colors, and fresh, complementary ingredients to emphasize the #1 driver of consumer preference -- taste -- for Superbrewed.
The Creative
