From Concept to Consumption
The FoodTech Food Consumer Report
Download From Concept to Consumption: How Consumers View FoodTech Foods
The face of FoodTech is changing. Be the first to see the latest consumer insights on FoodTech Foods from Ladder 17:
- How important are climate and regenerative ag to FoodTech consumers?
- What motivates people to try?
- What kinds of foods do consumers want more of?
- What type of consumer sees FoodTech as a feature, not a bug?
Our research helps us to identify and understand the FoodTech Acceptor -- consumers who are open to eating FoodTech Foods if the products meet their needs and wants.
U.S. Consumers likely to TRY NEW FOODTECH FOODS:
-1.png "72% are Gen Z Millennials (1)-1")
The Adoption of Tech-Enabled Foods
Evolving attitudes signal an important shift for tech-enabled foods, and the companies that deliver innovative products that also meet consumers' functional and emotional needs can build off this larger trend.
Interested in understanding how the findings in this report might apply to your business?
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