Customer Discovery
- Customer Discovery: We work with your existing knowledge and third party data to understand the needs, wants, and pain points of your prospective customers.
For B2B companies, we offer an accelerated quantitative research tool that will test your positioning with real B2B decision-makers. Developed in partnership with research firm Acupoll, this offering will get you the data-based insights that you need to identify your high-value customer targets and to inform your go-to-market strategy.
- Ideal Customer Profile Development: We work with you to define your high-value customer targets, including detailed use cases, needs, wants, and pain points.
- Customer Journey Mapping: We help you to map out the customer journey for each target, so you hit the right target with the right message at the right time, driving conversion and ensuring spend efficiency. This includes understanding the marketing channels and tactics that your customer targets use to find information and to make purchase decisions.
Let's Talk About Your Marketing Needs
Interested in talking further about creating the right marketing strategy for your growth stage startup? Schedule a consultation.