At Ladder 17, we use a ten-step approach to partner with FoodTech founders and marketing leaders to turn emerging scientific innovation into clear, differentiated positioning, compelling stories anchored by proof points, and a practical go-to-market strategy. By taking a comprehensive approach to both FoodTech branding and positioning and brand storytelling, FoodTech startup founders and marketing directors can effectively communicate FoodTech science to consumers or partners to drive adoption of new tech-enabled products.
Step #1: Understand what your audience knows, believes, and cares about
Step #2: Create meaning by translating, not dumbing down
Step #3: Anchor messages in familiar words and everyday experiences
Step #4: Think about the spaces where your audience will hear the story
Step #5: Spark curiosity
Step #6: Be transparent
Step #7: Help people understand the benefits
Step #8: Provide more info for those who want it (most won't)
Step #9: Define how you will use AI to get the word out
Step #10: Have a test and learn mindset
When seeking FoodTech marketing consulting support, choosing a partner like Ladder 17 that can keep your team focused on the ideas and actions that matter will ensure greater market success.