When you are looking to hire a FoodTech marketing agency to help your firm with marketing strategy, planning, or campaign execution, it is helpful to have a checklist in-hand to ensure you hire the right choice, and avoid costly delays and rework down the road.
Whether you're a growth-stage FoodTech startup or an existing company looking to launch or grow a FoodTech business, evaluating marketing consulting agencies for go-to-market strategy and technical messaging fit is crucial.
1. In which categories have you successfully worked?
Understanding the variety of categories, both traditional and emerging, that the agency team has successfully worked in is key. Work in your product category, or an adjacent one, is helpful, in that the agency is more likely to get the “rules of the road” in your category, which will lead to the development of more efficient and effective strategies and plans for your business.
2. What client case studies do you have that demonstrate effective tech messaging and business results?
Case studies are a great resource for understanding how an agency team thinks and approaches their work, and the type of results that you can expect. In the FoodTech space, understanding past experience developing technical product messaging for diverse audiences is crucial. For startups, ensuring that your agency partner has relevant experience developing growth-stage startup marketing strategies and plans is a must.
3. What type of FoodTech commercialization experience do you have?Check for brand or product positioning, product marketing launch planning and implementation, distribution build support for B2C products, or commercialization partnerships or go-to-market for B2B products or platforms.
4. Do you offer the services that my firm needs?Not every marketing firm offers the same services and has the same capabilities. This often can be verified by a simple website review.
5. What digital platforms and tools do you use? How do you use AI in delivery?Check for an updated marketing tech stack that uses a comprehensive CRM. Understand the firm’s policies for the use of AI for content creation, and if your marketing work / proprietary info will be ring-fenced in a closed system.
6. What industry relationships do you have? How do you stay current on the evolving FoodTech sector?This will ensure that your brand is leading the conversation and leverages key trends in the FoodTech space in its marketing.
7. Where can we find or follow your firm’s FoodTech or marketing thought leadership or insights?