<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://ladder17.com/on-purpose-blog/10-questions-to-vet-a-foodtech-marketing-agency</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/New%20Food%20or%20Ag%20Technology%20Blog.png</image:loc><image:caption>New Food or Ag Technology Blog</image:caption><image:title>New Food or Ag Technology Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Robots%202-3.jpg</image:loc><image:caption>Robots 2-3</image:caption><image:title>Robots 2-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg</image:loc><image:caption>Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase</image:caption><image:title>Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-05-15</lastmod></url><url><loc>https://ladder17.com/foodtech-stories-podcast</loc><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Chris%20Bryson%20thumbnail.png</image:loc><image:caption>Chris Bryson thumbnail</image:caption><image:title>Chris Bryson thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Hunter%20Young-Thumbnail.png</image:loc><image:caption>Hunter Young-Thumbnail</image:caption><image:title>Hunter Young-Thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FTS%20logo%20offwhite2.png</image:loc><image:caption>FTS logo offwhite2</image:caption><image:title>FTS logo offwhite2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/S.%20Marshall%20%20NETZRO.png</image:loc><image:caption>S. Marshall  NETZRO</image:caption><image:title>S. Marshall  NETZRO</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Post-Smith%20-%20Superbrewed%20Food.png</image:loc><image:caption>Post-Smith - Superbrewed Food</image:caption><image:title>Post-Smith - Superbrewed Food</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Eric%20Schulze%20thumbnail.png</image:loc><image:caption>Eric Schulze thumbnail</image:caption><image:title>Eric Schulze thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Dylan%20McDonnell%20CEO%20Foodini.png</image:loc><image:caption>Dylan McDonnell CEO Foodini</image:caption><image:title>Dylan McDonnell CEO Foodini</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Matt%20Tom%20-%20Food%20Technologist.png</image:loc><image:caption>Matt Tom - Food Technologist</image:caption><image:title>Matt Tom - Food Technologist</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Kopelyan_Altschuler.png</image:loc><image:caption>Kopelyan_Altschuler</image:caption><image:title>Kopelyan_Altschuler</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Demeritt%20-%20FoodTech%20Food%20Culture.png</image:loc><image:caption>Demeritt - FoodTech Food Culture</image:caption><image:title>Demeritt - FoodTech Food Culture</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/F.%20Gong.png</image:loc><image:caption>F. Gong</image:caption><image:title>F. Gong</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Katy%20Bluett%20-%20thumbnail.png</image:loc><image:caption>Katy Bluett - thumbnail</image:caption><image:title>Katy Bluett - thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/thumbnail_Noga%20Golan%2c%20Founder%20&amp;%20CEO%2c%20Food%20Impact%20Partners.png</image:loc><image:caption>thumbnail_Noga Golan, Founder &amp; CEO, Food Impact Partners</image:caption><image:title>thumbnail_Noga Golan, Founder &amp; CEO, Food Impact Partners</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Katie%20-%20NSCU.png</image:loc><image:caption>Katie - NSCU</image:caption><image:title>Katie - NSCU</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/A.%20Yee.png</image:loc><image:caption>A. Yee</image:caption><image:title>A. Yee</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Stokes%20-%20Role%20Nutrition%20Plays%20in%20Adoption%20of%20FoodTech.png</image:loc><image:caption>Stokes - Role Nutrition Plays in Adoption of FoodTech</image:caption><image:title>Stokes - Role Nutrition Plays in Adoption of FoodTech</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Jenkins%20-%20Stakeholder%20Alignment.png</image:loc><image:caption>Jenkins - Stakeholder Alignment</image:caption><image:title>Jenkins - Stakeholder Alignment</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Keith%20Bearden%2c%20CEO%2c%20Alter%20Eco.png</image:loc><image:caption>Keith Bearden, CEO, Alter Eco</image:caption><image:title>Keith Bearden, CEO, Alter Eco</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Kimberly%20Shenk.png</image:loc><image:caption>Kimberly Shenk</image:caption><image:title>Kimberly Shenk</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/CornellyAlex%20thumbnail.png</image:loc><image:caption>CornellyAlex thumbnail</image:caption><image:title>CornellyAlex thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Julia%20Streuli%2c%20Co-Founder%20&amp;%20CEO%2c%20FUL%20Foods.png</image:loc><image:caption>Julia Streuli, Co-Founder &amp; CEO, FUL Foods</image:caption><image:title>Julia Streuli, Co-Founder &amp; CEO, FUL Foods</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/mono-white.svg</image:loc><image:caption>mono-white</image:caption><image:title>mono-white</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Diekman%20_%20Ryan%20-%20Mis%20and%20Dis%20Info.png</image:loc><image:caption>Diekman _ Ryan - Mis and Dis Info</image:caption><image:title>Diekman _ Ryan - Mis and Dis Info</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/K.%20Cook.png</image:loc><image:caption>K. Cook</image:caption><image:title>K. Cook</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/LeVert%20-%20Agtech%20Investing%20Future%20Hold.png</image:loc><image:caption>LeVert - Agtech Investing Future Hold</image:caption><image:title>LeVert - Agtech Investing Future Hold</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FTS%20background.png</image:loc><image:caption>FTS background</image:caption><image:title>FTS background</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Kelly%20Bristow%20Feeding%20the%20Future.png</image:loc><image:caption>Kelly Bristow Feeding the Future</image:caption><image:title>Kelly Bristow Feeding the Future</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Kara%20Leong%20thumbnail.png</image:loc><image:caption>Kara Leong thumbnail</image:caption><image:title>Kara Leong thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/D.%20Perriman.png</image:loc><image:caption>D. Perriman</image:caption><image:title>D. Perriman</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Laura%20Katz%20(2).png</image:loc><image:caption>Laura Katz (2)</image:caption><image:title>Laura Katz (2)</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Gavin%20Schneider%2c%20Co-Founder%20&amp;%20CEO%2c%20Maia%20Farms.png</image:loc><image:caption>Gavin Schneider, Co-Founder &amp; CEO, Maia Farms</image:caption><image:title>Gavin Schneider, Co-Founder &amp; CEO, Maia Farms</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/ROUXEL%20GARDYN-2.png</image:loc><image:caption>ROUXEL GARDYN-2</image:caption><image:title>ROUXEL GARDYN-2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Melanie%20Morrison%2c%20Founder%20&amp;%20CEO%2c%20BetterCart%20Analytics.png</image:loc><image:caption>Melanie Morrison, Founder &amp; CEO, BetterCart Analytics</image:caption><image:title>Melanie Morrison, Founder &amp; CEO, BetterCart Analytics</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Evanega%20-%20Advancing%20New%20Food%20Tech.png</image:loc><image:caption>Evanega - Advancing New Food Tech</image:caption><image:title>Evanega - Advancing New Food Tech</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/May%20-%20Ecosystem-wide%20Success.png</image:loc><image:caption>May - Ecosystem-wide Success</image:caption><image:title>May - Ecosystem-wide Success</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ross_Milne_-_CEO_-_Leaft_Foods%5B38605%5D.png</image:loc><image:caption>Ross_Milne_-_CEO_-_Leaft_Foods[38605]</image:caption><image:title>Ross_Milne_-_CEO_-_Leaft_Foods[38605]</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Francisco%20Martin-Rayo%2c%20CEO%20&amp;%20Co-Founder%2c%20Helios.png</image:loc><image:caption>Francisco Martin-Rayo, CEO &amp; Co-Founder, Helios</image:caption><image:title>Francisco Martin-Rayo, CEO &amp; Co-Founder, Helios</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMAGE%20UPCOMING%202.png</image:loc><image:caption>IMAGE UPCOMING 2</image:caption><image:title>IMAGE UPCOMING 2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Patrick%20Griffin%20thumbnail.png</image:loc><image:caption>Patrick Griffin thumbnail</image:caption><image:title>Patrick Griffin thumbnail</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Kathleen%20Alexander%20CEO%20Savor-2.png</image:loc><image:caption>Kathleen Alexander CEO Savor-2</image:caption><image:title>Kathleen Alexander CEO Savor-2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Stories%20Podcast%20Images/Thumbnails%20-%20FTS%20Landing%20Page/Anthony%20Almada.png</image:loc><image:caption>Anthony Almada</image:caption><image:title>Anthony Almada</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/J.%20SCHENCK.png</image:loc><image:caption>J. SCHENCK</image:caption><image:title>J. SCHENCK</image:title></image:image><lastmod>2026-06-24</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/three-steps-to-messaging-a-new-food-or-ag-technology-to-consumers</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2220840528.jpg</image:loc><image:caption>iStock-2220840528</image:caption><image:title>iStock-2220840528</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/New%20Food%20or%20Ag%20Technology%20Blog.png</image:loc><image:caption>New Food or Ag Technology Blog</image:caption><image:title>New Food or Ag Technology Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><lastmod>2024-04-17</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/how-to-build-a-uniquely-differentiated-brand-in-a-competitive-market</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>Designing in the age of AI</image:caption><image:title>Designing in the age of AI</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/New%20Food%20or%20Ag%20Technology%20Blog.png</image:loc><image:caption>New Food or Ag Technology Blog</image:caption><image:title>New Food or Ag Technology Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1330022784-3.jpg</image:loc><image:caption>iStock-1330022784-3</image:caption><image:title>iStock-1330022784-3</image:title></image:image><lastmod>2024-12-12</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/glp-1-drugs-novel-proteins-ai-dominate-at-mista-and-future-food-tech</loc><image:image><image:loc>https://ladder17.com/hubfs/IFT%20First%202025%20Blog%20Header.png</image:loc><image:caption>IFT First 2025 Blog Header</image:caption><image:title>IFT First 2025 Blog Header</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5016.jpg</image:loc><image:caption>IMG_5016</image:caption><image:title>IMG_5016</image:title></image:image><lastmod>2025-03-19</lastmod></url><url><loc>https://ladder17.com/conscious-greens-case-study</loc><image:image><image:loc>https://ladder17.com/hubfs/Conscious%20Greens%20Lifestyle.png</image:loc><image:caption>Conscious Greens Lifestyle</image:caption><image:title>Conscious Greens Lifestyle</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%205-27-25%20at%204.59%20PM.jpeg</image:loc><image:caption>Image 5-27-25 at 4.59 PM</image:caption><image:title>Image 5-27-25 at 4.59 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202024-03-13%20at%201.01.06%20PM.png</image:loc><image:caption>Screenshot 2024-03-13 at 1.01.06 PM</image:caption><image:title>Screenshot 2024-03-13 at 1.01.06 PM</image:title></image:image><lastmod>2026-01-23</lastmod></url><url><loc>https://ladder17.com/services</loc><image:image><image:loc>https://ladder17.com/hubfs/New%20Marketing%20Plan%20Tile-1.png</image:loc><image:caption>New Marketing Plan Tile-1</image:caption><image:title>New Marketing Plan Tile-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2223522108-1.jpg</image:loc><image:caption>iStock-2223522108-1</image:caption><image:title>iStock-2223522108-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1204359693.jpg</image:loc><image:caption>iStock-1204359693</image:caption><image:title>iStock-1204359693</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/what-to-do-when-marketing-shifts-from-nice-to-have-to-need-to-have</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/When%20Marketing%20Shifts%20Image.png</image:loc><image:caption>When Marketing Shifts Image</image:caption><image:title>When Marketing Shifts Image</image:title></image:image><lastmod>2026-07-22</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/how-strategic-marketing-fuels-startup-growth-before-market-entry</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/first%20marketing%20hire.png</image:loc><image:caption>first marketing hire</image:caption><image:title>first marketing hire</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos-1.png</image:loc><image:caption>Blog Photos-1</image:caption><image:title>Blog Photos-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/new-product-launches</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1204359693.jpg</image:loc><image:caption>iStock-1204359693</image:caption><image:title>iStock-1204359693</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2025-11-14</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/originality-will-set-brands-apart-in-the-age-of-generative-ai</loc><image:image><image:loc>https://ladder17.com/hubfs/IMG_5398.jpg</image:loc><image:caption>IMG_5398</image:caption><image:title>IMG_5398</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Scaled%20Digital%20Universe.jpg</image:loc><image:caption>Scaled Digital Universe</image:caption><image:title>Scaled Digital Universe</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>Designing in the age of AI</image:caption><image:title>Designing in the age of AI</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/ladder17-privacy-policy</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2025-02-04</lastmod></url><url><loc>https://ladder17.com/team</loc><image:image><image:loc>https://ladder17.com/hubfs/MeganT%202025%20Dark%20Bkgrnd.png</image:loc><image:caption>MeganT 2025 Dark Bkgrnd</image:caption><image:title>MeganT 2025 Dark Bkgrnd</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/KB.png</image:loc><image:caption>KB</image:caption><image:title>KB</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Modern%20Profile%20Photo%20Instagram%20Post-3.png</image:loc><image:caption>Modern Profile Photo Instagram Post-3</image:caption><image:title>Modern Profile Photo Instagram Post-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/2-4.png</image:loc><image:caption>2-4</image:caption><image:title>2-4</image:title></image:image><lastmod>2026-06-01</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/why-the-last-wave-of-plant-based-meat-didnt-deliver-on-the-hype-and-what-to-do-about-it</loc><lastmod>2025-11-13</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/mind-the-gap-effective-strategies-for-food-producers-to-engage-with-consumers</loc><image:image><image:loc>https://ladder17.com/hubfs/Mind%20the%20Gap.jpg</image:loc><image:caption>Mind the Gap</image:caption><image:title>Mind the Gap</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/New%20Food%20or%20Ag%20Technology%20Blog.png</image:loc><image:caption>New Food or Ag Technology Blog</image:caption><image:title>New Food or Ag Technology Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/FoodTech%20Lab%20Small.png</image:loc><image:caption>FoodTech Lab Small</image:caption><image:title>FoodTech Lab Small</image:title></image:image><lastmod>2024-10-24</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/future-forward-or-stuck-in-status-quo-unpacking-trends-at-ift-first</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IFT%20First%202025%20Blog%20Header.png</image:loc><image:caption>IFT First 2025 Blog Header</image:caption><image:title>IFT First 2025 Blog Header</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5016.jpg</image:loc><image:caption>IMG_5016</image:caption><image:title>IMG_5016</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/the-purpose-driven-brand</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Focused%20Woman%20Small.jpg</image:loc><image:caption>Focused Woman Small</image:caption><image:title>Focused Woman Small</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-911963834.jpg</image:loc><image:caption>iStock-911963834</image:caption><image:title>iStock-911963834</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1330022784-3.jpg</image:loc><image:caption>iStock-1330022784-3</image:caption><image:title>iStock-1330022784-3</image:title></image:image><lastmod>2024-03-13</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/dont-forget-the-top-of-the-funnel-why-you-need-a-funnel-marketing-plan</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-2238083112.jpg</image:loc><image:caption>iStock-2238083112</image:caption><image:title>iStock-2238083112</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-911963834.jpg</image:loc><image:caption>iStock-911963834</image:caption><image:title>iStock-911963834</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1331109186.jpg</image:loc><image:caption>iStock-1331109186</image:caption><image:title>iStock-1331109186</image:title></image:image><lastmod>2025-12-03</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/foodtech-marketing-strategy-how-to-tell-your-foodtech-story-guide</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1607050828-1.jpg</image:loc><image:caption>iStock-1607050828-1</image:caption><image:title>iStock-1607050828-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><lastmod>2026-05-01</lastmod></url><url><loc>https://ladder17.com/famous-software-case-study</loc><image:image><image:loc>https://ladder17.com/hubfs/Tomatoes%20Being%20Washed%20Print%20Ad.jpeg</image:loc><image:caption>Tomatoes Being Washed Print Ad</image:caption><image:title>Tomatoes Being Washed Print Ad</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/ANUK-BlockParty-175X250-V2.gif</image:loc><image:caption>ANUK-BlockParty-175X250-V2</image:caption><image:title>ANUK-BlockParty-175X250-V2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Famous%20Mobile%20Ad%20%231.png</image:loc><image:caption>Famous Mobile Ad #1</image:caption><image:title>Famous Mobile Ad #1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FamousSoftware-MobileAd%202%20-%208.2025.png</image:loc><image:caption>FamousSoftware-MobileAd 2 - 8.2025</image:caption><image:title>FamousSoftware-MobileAd 2 - 8.2025</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%208-25-25%20at%209.03%20AM.jpeg</image:loc><image:caption>Image 8-25-25 at 9.03 AM</image:caption><image:title>Image 8-25-25 at 9.03 AM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FS%20Landing%20Page.png</image:loc><image:caption>FS Landing Page</image:caption><image:title>FS Landing Page</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-02-05</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/stop-guessing-start-testing-marketing-your-startup</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Winning%20Content%20Strategy%20Blog.png</image:loc><image:caption>Winning Content Strategy Blog</image:caption><image:title>Winning Content Strategy Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos-1.png</image:loc><image:caption>Blog Photos-1</image:caption><image:title>Blog Photos-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/what-do-consumers-think-about-food-and-technology</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/FoodTech%20Lab%20Small.png</image:loc><image:caption>FoodTech Lab Small</image:caption><image:title>FoodTech Lab Small</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5398.jpg</image:loc><image:caption>IMG_5398</image:caption><image:title>IMG_5398</image:title></image:image><lastmod>2024-03-13</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/demystifying-exposure-owned-earned-and-paid-media-explained</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Scaled%20Digital%20Universe.jpg</image:loc><image:caption>Scaled Digital Universe</image:caption><image:title>Scaled Digital Universe</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Social%20Media%20for%20Startups%20Blog%20Post-4-3.png</image:loc><image:caption>Social Media for Startups Blog Post-4-3</image:caption><image:title>Social Media for Startups Blog Post-4-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png</image:loc><image:caption>1-May-27-2026-04-57-26-8122-PM</image:caption><image:title>1-May-27-2026-04-57-26-8122-PM</image:title></image:image><lastmod>2024-11-12</lastmod></url><url><loc>https://ladder17.com/marketing-plan-development-and-implementation</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design-8.png</image:loc><image:caption>Untitled design-8</image:caption><image:title>Untitled design-8</image:title></image:image><lastmod>2025-12-02</lastmod></url><url><loc>https://ladder17.com/ladder-17-contact</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/iStock-1430331655.jpg</image:loc><image:caption>iStock-1430331655</image:caption><image:title>iStock-1430331655</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-04-01</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-2</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-911963834.jpg</image:loc><image:caption>iStock-911963834</image:caption><image:title>iStock-911963834</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1330022784-3.jpg</image:loc><image:caption>iStock-1330022784-3</image:caption><image:title>iStock-1330022784-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Social%20Media%20for%20Startups%20Blog%20Post-4-3.png</image:loc><image:caption>Social Media for Startups Blog Post-4-3</image:caption><image:title>Social Media for Startups Blog Post-4-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2024-08-06</lastmod></url><url><loc>https://ladder17.com/marketing-consulting-strategy</loc><image:image><image:loc>https://ladder17.com/hubfs/Duke%20Panel%20April%202025.jpg</image:loc><image:caption>Duke Panel April 2025</image:caption><image:title>Duke Panel April 2025</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-05-05</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1331109186.jpg</image:loc><image:caption>iStock-1331109186</image:caption><image:title>iStock-1331109186</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2220840528.jpg</image:loc><image:caption>iStock-2220840528</image:caption><image:title>iStock-2220840528</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1327977776.jpg</image:loc><image:caption>iStock-1327977776</image:caption><image:title>iStock-1327977776</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2238083112.jpg</image:loc><image:caption>iStock-2238083112</image:caption><image:title>iStock-2238083112</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png</image:loc><image:caption>1-May-27-2026-04-57-26-8122-PM</image:caption><image:title>1-May-27-2026-04-57-26-8122-PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%202.jpg</image:loc><image:caption>Blog 2</image:caption><image:title>Blog 2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg</image:loc><image:caption>Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase</image:caption><image:title>Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><lastmod>2025-02-04</lastmod></url><url><loc>https://ladder17.com/ladder-17-events-and-content</loc><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202026-02-20%20at%2012.36.47%20PM.png</image:loc><image:caption>Screenshot 2026-02-20 at 12.36.47 PM</image:caption><image:title>Screenshot 2026-02-20 at 12.36.47 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design-5.png</image:loc><image:caption>Untitled design-5</image:caption><image:title>Untitled design-5</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/ASTA%20Pic%20%233.png</image:loc><image:caption>ASTA Pic #3</image:caption><image:title>ASTA Pic #3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/MISTA%20Panel.jpg</image:loc><image:caption>MISTA Panel</image:caption><image:title>MISTA Panel</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FoodTech%20Food%20Consumer%20Ladder%2017.jpg</image:loc><image:caption>FoodTech Food Consumer Ladder 17</image:caption><image:title>FoodTech Food Consumer Ladder 17</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%202-26-24%20at%206.59%20PM.jpeg</image:loc><image:caption>Image 2-26-24 at 6.59 PM</image:caption><image:title>Image 2-26-24 at 6.59 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1736612949695-1.jpeg</image:loc><image:caption>1736612949695-1</image:caption><image:title>1736612949695-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Home-2.png</image:loc><image:caption>Home-2</image:caption><image:title>Home-2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%201-27-26%20at%202.23%20PM.png</image:loc><image:caption>Image 1-27-26 at 2.23 PM</image:caption><image:title>Image 1-27-26 at 2.23 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Q3%202025%20Pulse%20Check.png</image:loc><image:caption>Q3 2025 Pulse Check</image:caption><image:title>Q3 2025 Pulse Check</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Duke%20Panel%20April%202025.jpg</image:loc><image:caption>Duke Panel April 2025</image:caption><image:title>Duke Panel April 2025</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/SBSI%2024.jpg</image:loc><image:caption>SBSI 24</image:caption><image:title>SBSI 24</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1716319417419.gif</image:loc><image:caption>1716319417419</image:caption><image:title>1716319417419</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/PXL_20251212_142816755.jpg</image:loc><image:caption>PXL_20251212_142816755</image:caption><image:title>PXL_20251212_142816755</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Q1%202026%20Pulse%20Check.png</image:loc><image:caption>Q1 2026 Pulse Check</image:caption><image:title>Q1 2026 Pulse Check</image:title></image:image><lastmod>2026-05-28</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/the-5-things-you-need-to-be-a-content-creator</loc><image:image><image:loc>https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>Designing in the age of AI</image:caption><image:title>Designing in the age of AI</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/_Tech-Enabled%20Foods%20(1).png</image:loc><image:caption>_Tech-Enabled Foods (1)</image:caption><image:title>_Tech-Enabled Foods (1)</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/5%20Things%20Content%20Feature%20Image.png</image:loc><image:caption>5 Things Content Feature Image</image:caption><image:title>5 Things Content Feature Image</image:title></image:image><lastmod>2024-04-17</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/the-first-marketing-hire-you-need-to-make-for-your-startup</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos-1.png</image:loc><image:caption>Blog Photos-1</image:caption><image:title>Blog Photos-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2238083112.jpg</image:loc><image:caption>iStock-2238083112</image:caption><image:title>iStock-2238083112</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/first%20marketing%20hire.png</image:loc><image:caption>first marketing hire</image:caption><image:title>first marketing hire</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/what-if-foodtech-were-a-feature-not-a-bug</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1607050828-1.jpg</image:loc><image:caption>iStock-1607050828-1</image:caption><image:title>iStock-1607050828-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><lastmod>2024-05-08</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-one</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2220840528.jpg</image:loc><image:caption>iStock-2220840528</image:caption><image:title>iStock-2220840528</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Robots%202-3.jpg</image:loc><image:caption>Robots 2-3</image:caption><image:title>Robots 2-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Winning%20Content%20Strategy%20Blog.png</image:loc><image:caption>Winning Content Strategy Blog</image:caption><image:title>Winning Content Strategy Blog</image:title></image:image><lastmod>2024-08-05</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/to-build-your-brand-you-must-stand-out-amidst-the-slop</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Winning%20Content%20Strategy%20Blog.png</image:loc><image:caption>Winning Content Strategy Blog</image:caption><image:title>Winning Content Strategy Blog</image:title></image:image><lastmod>2026-03-26</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/smart-marketing-moves-for-lean-budgets-4-cost-effective-marketing-activities-that-drive-results</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/first%20marketing%20hire.png</image:loc><image:caption>first marketing hire</image:caption><image:title>first marketing hire</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-911963834.jpg</image:loc><image:caption>iStock-911963834</image:caption><image:title>iStock-911963834</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2238083112.jpg</image:loc><image:caption>iStock-2238083112</image:caption><image:title>iStock-2238083112</image:title></image:image><lastmod>2026-02-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/whole-foods-and-gnc-how-product-makers-can-get-distribution</loc><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5398.jpg</image:loc><image:caption>IMG_5398</image:caption><image:title>IMG_5398</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/FoodTech%20Lab%20Small.png</image:loc><image:caption>FoodTech Lab Small</image:caption><image:title>FoodTech Lab Small</image:title></image:image><lastmod>2025-09-02</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/automation-and-biotech-are-having-their-moment-in-agtech</loc><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Robots%202-3.jpg</image:loc><image:caption>Robots 2-3</image:caption><image:title>Robots 2-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><lastmod>2025-01-28</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/keys-to-effective-foodtech-co-development-partnerships</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/5%20Things%20Content%20Feature%20Image.png</image:loc><image:caption>5 Things Content Feature Image</image:caption><image:title>5 Things Content Feature Image</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1327977776.jpg</image:loc><image:caption>iStock-1327977776</image:caption><image:title>iStock-1327977776</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/first%20marketing%20hire.png</image:loc><image:caption>first marketing hire</image:caption><image:title>first marketing hire</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/if-claude-is-doing-all-of-your-marketing-strategy</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos-1.png</image:loc><image:caption>Blog Photos-1</image:caption><image:title>Blog Photos-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><lastmod>2026-05-28</lastmod></url><url><loc>https://ladder17.com/superbrewed-food-case-study</loc><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein-10.jpg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein-10</image:caption><image:title>Superbrewed Food_postbiotic cultured protein-10</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-5.jpg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein_alternative protein-5</image:caption><image:title>Superbrewed Food_postbiotic cultured protein_alternative protein-5</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-11.jpg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein_non-GMO protein-11</image:caption><image:title>Superbrewed Food_postbiotic cultured protein_non-GMO protein-11</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_alternative%20protein-19.jpg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein_alternative protein-19</image:caption><image:title>Superbrewed Food_postbiotic cultured protein_alternative protein-19</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-3%20copy.jpeg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein_non-GMO protein-3 copy</image:caption><image:title>Superbrewed Food_postbiotic cultured protein_non-GMO protein-3 copy</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_complete%20protein_non-GMO%20protein-25.jpg</image:loc><image:caption>Superbrewed Food_complete protein_non-GMO protein-25</image:caption><image:title>Superbrewed Food_complete protein_non-GMO protein-25</image:title></image:image><lastmod>2026-02-27</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/getting-the-right-information-to-empowered-consumers</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png</image:loc><image:caption>1-May-27-2026-04-57-26-8122-PM</image:caption><image:title>1-May-27-2026-04-57-26-8122-PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Slop%20Article.png</image:loc><image:caption>Slop Article</image:caption><image:title>Slop Article</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><lastmod>2026-05-28</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/becoming-a-thought-leader-in-a-crowded-market</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Robots%202-3.jpg</image:loc><image:caption>Robots 2-3</image:caption><image:title>Robots 2-3</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2220840528.jpg</image:loc><image:caption>iStock-2220840528</image:caption><image:title>iStock-2220840528</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><lastmod>2025-12-09</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/how-early-stage-startups-can-create-a-winning-content-strategy</loc><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos-1.png</image:loc><image:caption>Blog Photos-1</image:caption><image:title>Blog Photos-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Winning%20Content%20Strategy%20Blog.png</image:loc><image:caption>Winning Content Strategy Blog</image:caption><image:title>Winning Content Strategy Blog</image:title></image:image><lastmod>2024-04-24</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/best-foodtech-marketing-consulting-services-in-2026</loc><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1607050828-1.jpg</image:loc><image:caption>iStock-1607050828-1</image:caption><image:title>iStock-1607050828-1</image:title></image:image><lastmod>2026-04-28</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/beyond-buzzwords-marketing-for-foodtech-products</loc><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos.png</image:loc><image:caption>Blog Photos</image:caption><image:title>Blog Photos</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1607050828-1.jpg</image:loc><image:caption>iStock-1607050828-1</image:caption><image:title>iStock-1607050828-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Creative%20business%20team%20putting%20hands%20together%20at%20the%20office.jpeg</image:loc><image:caption>Creative business team putting hands together at the office</image:caption><image:title>Creative business team putting hands together at the office</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2024-10-24</lastmod></url><url><loc>https://ladder17.com/foodtech-thought-leadership-and-pr</loc><image:image><image:loc>https://ladder17.com/hubfs/WYCS%20Title.png</image:loc><image:caption>WYCS Title</image:caption><image:title>WYCS Title</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%2010-20-25%20at%208.36%20AM.jpeg</image:loc><image:caption>Image 10-20-25 at 8.36 AM</image:caption><image:title>Image 10-20-25 at 8.36 AM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2223522108.jpg</image:loc><image:caption>iStock-2223522108</image:caption><image:title>iStock-2223522108</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%2010-20-25%20at%208.37%20AM.jpeg</image:loc><image:caption>Image 10-20-25 at 8.37 AM</image:caption><image:title>Image 10-20-25 at 8.37 AM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202025-10-20%20at%208.30.49%20AM.png</image:loc><image:caption>Screenshot 2025-10-20 at 8.30.49 AM</image:caption><image:title>Screenshot 2025-10-20 at 8.30.49 AM</image:title></image:image><lastmod>2025-11-14</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/changes-are-needed-to-bring-new-foodtech-products-to-market</loc><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/FoodTech%20Lab%20Small.png</image:loc><image:caption>FoodTech Lab Small</image:caption><image:title>FoodTech Lab Small</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5398.jpg</image:loc><image:caption>IMG_5398</image:caption><image:title>IMG_5398</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://ladder17.com/pairwise-case-study</loc><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202024-03-10%20at%2012.30.20%20PM.png</image:loc><image:caption>Screenshot 2024-03-10 at 12.30.20 PM</image:caption><image:title>Screenshot 2024-03-10 at 12.30.20 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Fulcrum%2023.png</image:loc><image:caption>Fulcrum 23</image:caption><image:title>Fulcrum 23</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202024-03-10%20at%2012.33.44%20PM.png</image:loc><image:caption>Screenshot 2024-03-10 at 12.33.44 PM</image:caption><image:title>Screenshot 2024-03-10 at 12.33.44 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1479548317.jpg</image:loc><image:caption>iStock-1479548317</image:caption><image:title>iStock-1479548317</image:title></image:image><lastmod>2024-08-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/future-proofing-your-b2b-marketing-strategy-3-opportunities-to-beat-the-competition</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-1368098464.jpg</image:loc><image:caption>iStock-1368098464</image:caption><image:title>iStock-1368098464</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>Designing in the age of AI</image:caption><image:title>Designing in the age of AI</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/IMG_5398.jpg</image:loc><image:caption>IMG_5398</image:caption><image:title>IMG_5398</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1331109186.jpg</image:loc><image:caption>iStock-1331109186</image:caption><image:title>iStock-1331109186</image:title></image:image><lastmod>2025-08-27</lastmod></url><url><loc>https://ladder17.com</loc><video:video><video:thumbnail_loc>https://20912428.fs1.hubspotusercontent-na1.net/hubfs/20912428/Untitled%20design-4.mp4/medium.jpg</video:thumbnail_loc><video:title>Untitled design-4</video:title><video:description>Untitled design-4</video:description><video:content_loc>https://ladder17.com/hubfs/Untitled%20design-4.mp4</video:content_loc><video:duration>34</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://ladder17.com/hubfs/RES_AO_Wordmark_RGB_FullColor.png</image:loc><image:caption>RES_AO_Wordmark_RGB_FullColor</image:caption><image:title>RES_AO_Wordmark_RGB_FullColor</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1204359693.jpg</image:loc><image:caption>iStock-1204359693</image:caption><image:title>iStock-1204359693</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/ANUK-BlockParty-175X250-V2.gif</image:loc><image:caption>ANUK-BlockParty-175X250-V2</image:caption><image:title>ANUK-BlockParty-175X250-V2</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1469747610.jpg</image:loc><image:caption>iStock-1469747610</image:caption><image:title>iStock-1469747610</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%207-1-26%20at%204.57%20PM.png</image:loc><image:caption>Image 7-1-26 at 4.57 PM</image:caption><image:title>Image 7-1-26 at 4.57 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/New%20Marketing%20Plan%20Tile-1.png</image:loc><image:caption>New Marketing Plan Tile-1</image:caption><image:title>New Marketing Plan Tile-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ella_Peterson_Color_Cropped.jpg</image:loc><image:caption>Ella_Peterson_Color_Cropped</image:caption><image:title>Ella_Peterson_Color_Cropped</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2223522108.jpg</image:loc><image:caption>iStock-2223522108</image:caption><image:title>iStock-2223522108</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/PeptiSleep%20TM%20Horizontal%20RGB.png</image:loc><image:caption>PeptiSleep TM Horizontal RGB</image:caption><image:title>PeptiSleep TM Horizontal RGB</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/FamousSoftwareLogo-PNG-Color-Large.png</image:loc><image:caption>FamousSoftwareLogo-PNG-Color-Large</image:caption><image:title>FamousSoftwareLogo-PNG-Color-Large</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food%20Transparent%20Logo.png</image:loc><image:caption>Superbrewed Food Transparent Logo</image:caption><image:title>Superbrewed Food Transparent Logo</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/J.%20SCHENCK.png</image:loc><image:caption>J. SCHENCK</image:caption><image:title>J. SCHENCK</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Duke%20Panel%20April%202025.jpg</image:loc><image:caption>Duke Panel April 2025</image:caption><image:title>Duke Panel April 2025</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Superbrewed%20Food_postbiotic%20cultured%20protein_non-GMO%20protein-3%20copy.jpeg</image:loc><image:caption>Superbrewed Food_postbiotic cultured protein_non-GMO protein-3 copy</image:caption><image:title>Superbrewed Food_postbiotic cultured protein_non-GMO protein-3 copy</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/D.%20Perriman.png</image:loc><image:caption>D. Perriman</image:caption><image:title>D. Perriman</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Untitled%20design-12.png</image:loc><image:caption>Untitled design-12</image:caption><image:title>Untitled design-12</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png</image:loc><image:caption>1-May-27-2026-04-57-26-8122-PM</image:caption><image:title>1-May-27-2026-04-57-26-8122-PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Edited%20Team%20at%20IFT%20Image-1.png</image:loc><image:caption>Edited Team at IFT Image-1</image:caption><image:title>Edited Team at IFT Image-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Image%203-4-24%20at%2012.00%20PM.jpeg</image:loc><image:caption>Image 3-4-24 at 12.00 PM</image:caption><image:title>Image 3-4-24 at 12.00 PM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Screenshot%202024-03-20%20at%207-44-33%20AM.png</image:loc><image:caption>Screenshot 2024-03-20 at 7-44-33 AM</image:caption><image:title>Screenshot 2024-03-20 at 7-44-33 AM</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Nuritas_Logo_Col_DGreen%5B93%5D.png</image:loc><image:caption>Nuritas_Logo_Col_DGreen[93]</image:caption><image:title>Nuritas_Logo_Col_DGreen[93]</image:title></image:image><lastmod>2026-07-06</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/why-your-business-needs-to-define-its-ideal-customer-profile</loc><image:image><image:loc>https://ladder17.com/hubfs/Why%20Your%20Business%20Needs%20To%20Define%20Its%20Ideal%20Customer%20Profile%201.png</image:loc><image:caption>Why Your Business Needs To Define Its Ideal Customer Profile 1</image:caption><image:title>Why Your Business Needs To Define Its Ideal Customer Profile 1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Designing%20in%20the%20age%20of%20AI.jpeg</image:loc><image:caption>Designing in the age of AI</image:caption><image:title>Designing in the age of AI</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/Winning%20Content%20Strategy%20Blog.png</image:loc><image:caption>Winning Content Strategy Blog</image:caption><image:title>Winning Content Strategy Blog</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg</image:loc><image:caption>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:caption><image:title>young woman shopping for fruits and vegetables in produce department of a grocery store supermarket</image:title></image:image><lastmod>2024-07-15</lastmod></url><url><loc>https://ladder17.com/careers</loc><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><lastmod>2026-07-02</lastmod></url><url><loc>https://ladder17.com/on-purpose-blog/two-key-factors-driving-the-adoption-of-tech-enabled-foods</loc><image:image><image:loc>https://ladder17.com/hubfs/iStock-2238083112.jpg</image:loc><image:caption>iStock-2238083112</image:caption><image:title>iStock-2238083112</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg</image:loc><image:caption>Ladder17 Logo - Alt</image:caption><image:title>Ladder17 Logo - Alt</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/Blog%20Photos/_Tech-Enabled%20Foods%20(1).png</image:loc><image:caption>_Tech-Enabled Foods (1)</image:caption><image:title>_Tech-Enabled Foods (1)</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-1167909431-1.jpg</image:loc><image:caption>iStock-1167909431-1</image:caption><image:title>iStock-1167909431-1</image:title></image:image><image:image><image:loc>https://ladder17.com/hubfs/iStock-2220840528.jpg</image:loc><image:caption>iStock-2220840528</image:caption><image:title>iStock-2220840528</image:title></image:image><lastmod>2024-04-11</lastmod></url></urlset>