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Ladder17 Logo - Alt
  • Home
  • Services
    • Tech & FoodTech Marketing Consulting & Strategy
    • Marketing Planning
    • Thought Leadership & PR
    • New Product Launches
  • Case Studies
    • Famous Software
    • Pairwise
    • Conscious Greens
  • Insights
    • News, Events & Content
    • Blog
    • FoodTech Stories Podcast
    • 2025 Report - Understanding the U.S. Consumer for FoodTech Foods
  • Contact
  • Team
  • Careers

    The FoodTech Stories Blog

    Marketing for Founders Brand Building Food+Tech Acceptance Marketing Leadership Communication Strategies Content Creation Efficient Marketing Spending Purpose-Driven Brands B2B Marketing + AI Consumer Behavior FoodTech Outlook AgTech Outlook
    Content Creation Marketing for Founders

    Social Media & Your Startup: Part I

    It can be challenging to know where to start with social media for your company.
    Megan Thomas
    Jul 17, 2024, 9:00:00 AM
    Why Your Business Needs To Define Its Ideal Customer Profile
    Marketing for Founders

    Why Your Business Needs To Define Its Ideal Customer Profile

    Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ...
    Megan Thomas
    Jun 11, 2024, 3:24:33 PM
    Marketing for Founders Marketing Leadership

    Stop Guessing, Start Testing: Marketing your Startup

    There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ...
    Megan Thomas
    May 29, 2024, 11:30:00 AM
    How Early Stage Startups Can Create a Winning Content Strategy
    Content Creation Marketing for Founders

    How Early Stage Startups Can Create a Winning Content Strategy

    A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ...
    Megan Thomas
    Apr 22, 2024, 4:17:36 PM
    The First Marketing Hire You Need to Make for Your Startup
    Marketing for Founders Marketing Leadership

    The First Marketing Hire You Need to Make for Your Startup

    Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ...
    Megan Thomas
    Apr 1, 2024, 1:37:49 PM
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