--- title: The FoodTech Stories Blog | Marketing for Founders (3) description: Marketing for Founders | Marketing ideas from a purpose-driven marketer (3) image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/Untitled%20design.jpg)](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-one) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Social Media & Your Startup: Part I](https://ladder17.com/on-purpose-blog/social-media-and-your-startup-part-one) It can be challenging to know where to start with social media for your company. [Megan Thomas Jul 17, 2024, 9:00:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Why Your Business Needs To Define Its Ideal Customer Profile](https://ladder17.com/hubfs/Why%20Your%20Business%20Needs%20To%20Define%20Its%20Ideal%20Customer%20Profile%201.png)](https://ladder17.com/on-purpose-blog/why-your-business-needs-to-define-its-ideal-customer-profile) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [Why Your Business Needs To Define Its Ideal Customer Profile](https://ladder17.com/on-purpose-blog/why-your-business-needs-to-define-its-ideal-customer-profile) Not everyone is your customer. It can be tempting as a new venture to cast your net as wide as possible when ... [Megan Thomas Jun 11, 2024, 3:24:33 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Blog%20Photos-1.png)](https://ladder17.com/on-purpose-blog/stop-guessing-start-testing-marketing-your-startup) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [Stop Guessing, Start Testing: Marketing your Startup](https://ladder17.com/on-purpose-blog/stop-guessing-start-testing-marketing-your-startup) There are well-understood, tried-and-true marketing strategies and tactics, that when deployed effectively, ... [Megan Thomas May 29, 2024, 11:30:00 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![How Early Stage Startups Can Create a Winning Content Strategy](https://ladder17.com/hubfs/Winning%20Content%20Strategy%20Blog.png)](https://ladder17.com/on-purpose-blog/how-early-stage-startups-can-create-a-winning-content-strategy) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) ### [How Early Stage Startups Can Create a Winning Content Strategy](https://ladder17.com/on-purpose-blog/how-early-stage-startups-can-create-a-winning-content-strategy) A strong content strategy and plan can be an effective (and cost-effective) way to build awareness with ... [Megan Thomas Apr 22, 2024, 4:17:36 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![The First Marketing Hire You Need to Make for Your Startup](https://ladder17.com/hubfs/first%20marketing%20hire.png)](https://ladder17.com/on-purpose-blog/the-first-marketing-hire-you-need-to-make-for-your-startup) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [The First Marketing Hire You Need to Make for Your Startup](https://ladder17.com/on-purpose-blog/the-first-marketing-hire-you-need-to-make-for-your-startup) Where to start with staffing for marketing in your startup organization? If you are a technical founder, this ... 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