--- title: The FoodTech Stories Blog description: Marketing ideas from a purpose-driven marketer image: https://ladder17.com/hubfs/blog%20header.png --- [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) [![Ladder17 Logo - Alt](https://ladder17.com/hubfs/Ladder17%20Image%20Assets/Ladder17%20Logo%20-%20Alt.svg "Ladder17 Logo - Alt")](https://www.ladder17.com) - [Home](https://ladder17.com) - [Services](https://ladder17.com/services) - [Tech & FoodTech Marketing Consulting & Strategy](https://ladder17.com/marketing-consulting-strategy) - [Marketing Planning](https://ladder17.com/marketing-plan-development-and-implementation) - [Thought Leadership & PR](https://ladder17.com/foodtech-thought-leadership-and-pr) - [New Product Launches](https://ladder17.com/new-product-launches) - Case Studies - [Famous Software](https://ladder17.com/famous-software-case-study) - [Pairwise](https://ladder17.com/pairwise-case-study) - [Conscious Greens](https://ladder17.com/conscious-greens-case-study) - Insights - [News, Events & Content](https://ladder17.com/ladder-17-events-and-content) - [Blog](https://ladder17.com/on-purpose-blog) - [FoodTech Stories Podcast](https://ladder17.com/foodtech-stories-podcast) - [2025 Report - Understanding the U.S. Consumer for FoodTech Foods](https://ladder17.com/understanding-us-consumers-for-foodtech-foods) - [Contact](https://ladder17.com/ladder-17-contact) - [Team](https://ladder17.com/team) - [Careers](https://ladder17.com/careers) # The FoodTech Stories Blog [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Content Creation](https://ladder17.com/on-purpose-blog/tag/content-creation) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Consumer Behavior](https://ladder17.com/on-purpose-blog/tag/consumer-behavior) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [AgTech Outlook](https://ladder17.com/on-purpose-blog/tag/agtech-outlook) [![](https://ladder17.com/hubfs/Untitled%20design-4-1.png)](https://ladder17.com/on-purpose-blog/how-to-crush-your-product-launch) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) ### [How to Crush Your Food or FoodTech Product Launch](https://ladder17.com/on-purpose-blog/how-to-crush-your-product-launch) A successful Food or FoodTech product or platform launch can hinge on a few crucial elements. In this post, ... [Megan Thomas Oct 1, 2026, 9:28:25 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Hidden%20Launch%20Webinar%20Header%20(640%20x%20360%20px)%20(1080%20x%20360%20px)-1.png)](https://ladder17.com/on-purpose-blog/the-hidden-launch-that-your-new-product-may-not-be-ready-for) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [Are You Ready for Market Entry? How to Avoid Hidden Launch Gaps](https://ladder17.com/on-purpose-blog/the-hidden-launch-that-your-new-product-may-not-be-ready-for) At 6-18months before a new product or platform enters the market, there are a host of activities that need to ... [Megan Thomas Sep 23, 2026, 9:09:12 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Mid%20adult%20businesswoman%20making%20hand%20frame%20in%20office%2c%20focus%20hands.jpeg)](https://ladder17.com/on-purpose-blog/marketing-strategy-is-business-strategy) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [Marketing Strategy Is Business Strategy](https://ladder17.com/on-purpose-blog/marketing-strategy-is-business-strategy) When Done Right, Marketing is a Growth Driver, Not a Cost Center [Megan Thomas Aug 13, 2026, 8:36:59 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Untitled%20design-3-1.png)](https://ladder17.com/on-purpose-blog/what-stood-out-at-ift-first-for-foodtech-and-cpg-innovators) [FoodTech Outlook](https://ladder17.com/on-purpose-blog/tag/foodtech-outlook) [B2B](https://ladder17.com/on-purpose-blog/tag/b2b) ### [What Stood Out at IFT First for FoodTech and CPG Innovators](https://ladder17.com/on-purpose-blog/what-stood-out-at-ift-first-for-foodtech-and-cpg-innovators) What We Saw on the Show Floor From our booth in the Startup Pavilion at last week’s IFT First show in ... [Megan Thomas Jul 24, 2026, 8:01:42 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![Four tips for setting up an e-newsletter program](https://ladder17.com/hubfs/close%20up%20of%20businessman%20hand%20use%20interactive%20computer%20with%20virtual%20email%20icon%20as%20concept.jpeg)](https://ladder17.com/on-purpose-blog/why-email-newsletters-are-still-relevant-for-b2b-firms-four-tips-for-creating-an-e-mail-newsletter-program) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [Why Email Newsletters are Still Relevant for B2B Firms: Four Tips for Creating an Email Newsletter](https://ladder17.com/on-purpose-blog/why-email-newsletters-are-still-relevant-for-b2b-firms-four-tips-for-creating-an-e-mail-newsletter-program) "Are email newsletters still relevant?" [Megan Thomas Jul 23, 2026, 5:23:12 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/When%20Marketing%20Shifts%20Image.png)](https://ladder17.com/on-purpose-blog/what-to-do-when-marketing-shifts-from-nice-to-have-to-need-to-have) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [What to Do When Marketing Shifts from "Nice-to-Have" to "Need-to-Have"](https://ladder17.com/on-purpose-blog/what-to-do-when-marketing-shifts-from-nice-to-have-to-need-to-have) One of the most common pain points I hear from CEOs and founders is the pressure of board and advisor input. [Megan Thomas Jul 22, 2026, 8:56:34 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/1-May-27-2026-04-57-26-8122-PM.png)](https://ladder17.com/on-purpose-blog/getting-the-right-information-to-empowered-consumers) [Purpose-Driven Brands](https://ladder17.com/on-purpose-blog/tag/purpose-driven-brands) [Food+Tech Acceptance](https://ladder17.com/on-purpose-blog/tag/foodtech-acceptance) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [How to Share Information That Resonates With Empowered Customers](https://ladder17.com/on-purpose-blog/getting-the-right-information-to-empowered-consumers) Empowered customers have changed the game for brands, especially in the health & wellness space. When ... [Megan Thomas May 27, 2026, 1:11:44 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/iStock-1469747610.jpg)](https://ladder17.com/on-purpose-blog/if-claude-is-doing-all-of-your-marketing-strategy) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) [Marketing + AI](https://ladder17.com/on-purpose-blog/tag/marketing-ai) [Marketing Leadership](https://ladder17.com/on-purpose-blog/tag/marketing-leadership) ### [If Claude is Doing All of Your Marketing Strategy, You're Missing Out](https://ladder17.com/on-purpose-blog/if-claude-is-doing-all-of-your-marketing-strategy) There is a lot of binary thinking about AI in the business world right now. The technology is often cast as a ... [Megan Thomas May 26, 2026, 5:17:28 PM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg)](https://ladder17.com/on-purpose-blog/10-questions-to-vet-a-foodtech-marketing-agency) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Efficient Marketing Spending](https://ladder17.com/on-purpose-blog/tag/efficient-marketing-spending) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [10 Questions to Vet a FoodTech Marketing Agency](https://ladder17.com/on-purpose-blog/10-questions-to-vet-a-foodtech-marketing-agency) When you are looking to hire a FoodTech marketing agency to help your firm with marketing strategy, planning, ... [Megan Thomas May 15, 2026, 8:14:50 AM](https://ladder17.com/on-purpose-blog/author/megan-thomas) [![](https://ladder17.com/hubfs/young%20woman%20shopping%20for%20fruits%20and%20vegetables%20in%20produce%20department%20of%20a%20grocery%20store%20supermarket.jpeg)](https://ladder17.com/on-purpose-blog/foodtech-marketing-strategy-how-to-tell-your-foodtech-story-guide) [Marketing for Founders](https://ladder17.com/on-purpose-blog/tag/marketing-for-founders) [Communication Strategies](https://ladder17.com/on-purpose-blog/tag/communication-strategies) [Brand Building](https://ladder17.com/on-purpose-blog/tag/brand-building) ### [FoodTech Marketing Strategy: How to Tell Your FoodTech Story Guide](https://ladder17.com/on-purpose-blog/foodtech-marketing-strategy-how-to-tell-your-foodtech-story-guide) At Ladder 17, we use a ten-step approach to partner with FoodTech founders and marketing leaders to turn ... 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